How Wild.io Scaled Campaigns to Generate Over 16,000 Conversions in Crypto iGaming

Limited access to crypto-native, high-intent users;

Needed expert guidance for optimization and efficient budget use;

Lacked high-converting ad creatives for iGaming audiences;

After Coinzilla

28 M+ impressions across premium crypto websites;

Strategic targeting on top-tier markets;

Advanced tracking, budget reallocation, and traffic filtering based on performance data;

Wild.io, a leader in the iGaming world, was already making waves, but reaching the next level meant finding a more innovative way to connect with crypto-savvy players. Despite a strong platform, their growth hit a ceiling without direct access to high-intent, crypto-focused audiences.

That’s where Coinzilla came in.

With premium ad placements on major crypto and blockchain sites, custom creatives, and constant campaign fine-tuning, Wild.io finally got the exposure it needed.

The result? Wild.io built strong retention and trust with new players worldwide, resulting in more sign-ups, deposits, and a global player base that keeps returning.

Key Achievements

1

Massive Scale and Reach

Generated over 28 million impressions across premium crypto websites, establishing Wild.io as a prominent presence in the crypto gaming space.

2

High-Quality Conversion Generation

Achieved 16,000+ conversions with 1,140 deposits and 14,860 registrations, demonstrating exceptional campaign effectiveness.

3

Strategic Market Expansion

Through geo-targeted campaigns, Wild.io expanded into high-value regions by tailoring ad delivery based on performance trends and audience behavior, without overextending budget or resources.

Introduction to Wild.io

Wild.io is a premium online casino operated by Nonce Gaming B.V. and licensed by the Curacao Gaming Authority. The platform offers a player-friendly and innovative gaming experience featuring various popular slots, table games, and live dealer options.

Wild.io has won several awards, including AskGamblers’ Best New Casino 2023, Best Casino Shortlist 2024, Player’s Choice 2022, and an Intercom award for Excellent Support.

These honors show Wild.io’s strong commitment to quality, trust, and excellent customer service in the competitive iGaming industry.

Wild.io’s Challenges Before Partnering with Coinzilla

Before partnering with Coinzilla, Wild.io was already established and aware of the need to stay current and scale effectively. Yet, they faced challenges in reaching targeted crypto audiences on premium platforms.

They also sought improved tools and expert support to analyze their data and optimize campaigns. Understanding the value of a more strategic, data-driven approach, Wild.io partnered with Coinzilla to expand its reach, refine ad targeting, and drive higher-quality traffic and conversions.

Key Performance Indicators

To measure the effectiveness of our ad campaigns for Wild.io, we tracked and analyzed the following key performance indicators (KPIs):

Click-Through Rate (CTR): Measuring user engagement and ad effectiveness across different placements and creative variations.

Conversion Rate: Tracking the percentage of clicks that resulted in desired actions (registrations and deposits), with Wild.io achieving an impressive 13.2% conversion rate.

Coinzilla’s Approach and Solution for Wild.io

Our partnership with Wild.io was built on a comprehensive, data-driven approach to maximize conversions and attract new players.

Here’s how we worked with Wild.io to deliver high-impact results through strategic campaign management and precise targeting:

Step 1: Comprehensive Campaign Strategy

Multi-Format Ad Deployment

Coinzilla took the lead in managing Wild.io’s advertising campaigns, leveraging every available ad format: display, native, popunder, and in-app native.

By running campaigns across premium and brand awareness categories, we ensured maximum exposure and identified the best-performing formats for Wild.io’s audience.

Targeted Audience Focus

We tailored our targeting to reach high-intent audiences across diverse regions, prioritizing performance-based segmentation over broad delivery. With support across all operating systems and devices, we maximized Wild.io’s reach and captured traffic from a wide variety of crypto-savvy user profiles.

Premium Publisher Placements

Through our extensive publisher network, we secured premium placements on leading crypto sites, including Blockchain.com, Dextools.io, and Etherscan.io.

Blockchain.com quickly became the top source for high-quality registrations and deposits, showcasing our ability to connect Wild.io with the right audiences.

Step 2: Creative Development and Optimization

Custom Banner Creation

Leveraging Wild.io’s brand assets, our team designed engaging HTML5 banners to promote their strongest offers, such as “20 No Deposit FREE SPINS,” “24/7 Support,” and “Instant Withdrawals.”

Performance-Based Optimization

We optimized campaigns by filtering low-performing traffic, fine-tuning CPM, and frequency capping.

Backed by our deep expertise in crypto and understanding of user intent, we provided ongoing strategic recommendations to ensure campaigns stayed effective and delivered maximum ROI.

Step 3: Strategic Budget Allocation and Performance Tracking

Strategic Budget Allocation

Coinzilla’s team made smart, data-driven decisions to allocate the budget efficiently. We identified and prioritized the channels that consistently delivered real results for Wild.io.

At the same time, we continued to explore new traffic sources and testing opportunities to unlock fresh growth potential.

This balanced approach ensured that Wild.io’s budget was always used most effectively, fueling reliable performance and sustainable growth.

Advanced Conversion Tracking

Through Coinzilla’s Performance Setup integrated directly in Wild.io’s account, we tracked registrations and deposits in real time. This allowed rapid campaign adjustments based on actual conversion data, not just clicks or impressions.

Results and Impact

1. Efficient Audience Expansion

Wild.io achieved massive scale by delivering over 28 million impressions across top-tier crypto websites. This extensive reach positioned Wild.io prominently within the competitive iGaming crypto space.

2. Strong User Engagement & High Conversion

Wild.io’s campaigns generated more than 86,500 clicks thanks to tailored creatives and precise targeting, with an average CTR of 0.31%.

The ads drove exceptional results with approximately 16,000 conversions, including around 1,140 deposits, reflecting a robust conversion rate of 13.2%.

3. Targeted Market Penetration & Sustainable Growth

Wild.io successfully expanded its presence across a diverse range of high-potential markets by leveraging precise audience segmentation and performance-driven targeting.

Instead of broad geographic outreach, campaigns were continuously refined based on real-time engagement and conversion data.

This adaptive strategy allowed for smarter budget allocation, ongoing traffic quality improvements, and sustainable user acquisition at scale. The result was long-term growth built on meaningful player engagement rather than short-lived spikes in activity.

Testimonial: Wild.io on Coinzilla’s Performance

“Coinzilla’s ad placement and targeting strategy has given us a huge boost to our audience and traffic and player retention. Their team’s knowledge of the iGaming market and campaign management was spot on with our growth goals as we expand into new markets.

Looking forward to continuing the partnership with Coinzilla as we explore new opportunities.”

Radu
Wild.io