How Sonami Scaled $SNMI Visibility with 3.3M Impressions Using Coinzilla

Limited traffic volumes from crypto advertising activity

Limited traffic volumes from crypto advertising activity

Slower optimization cycles when testing new formats and publishers

After Coinzilla

3.3M+ impressions delivered through coordinated banner and native campaigns

0.25% overall CTR across all formats, generating many qualified clicks

Native placements reached 0.73% CTR, with peak engagement zones hitting 2.1%

Sonami operates within the Solana ecosystem, combining fast Layer-2 infrastructure with a community-driven token model built around $SNMI. While the project includes a memecoin component designed to drive attention and social momentum, its roadmap also focuses on real on-chain interaction and transactional utility.

For Sonami, visibility alone was never the end goal. The team needed exposure inside environments where users already track markets, analyze tokens, and actively trade. Also, earlier advertising efforts delivered some reach, but engagement from transaction-ready users remained unstable.

Thus, exposure without transactional intent led to inconsistent results and limited campaign scalability.

To improve both scale and traffic quality, Sonami partnered with Coinzilla for access to premium crypto inventory and finance audiences, flexible targeting, and structured optimization. Campaigns officially launched in mid-December 2025 and continued through late January 2026, with the reporting cut-off for the results below.

1

CONSISTENT GLOBAL DELIVERY AT SCALE

Coinzilla delivered 3.3M+ impressions for Sonami across a globally distributed campaign in less than 2 months, sustaining continuous exposure across multiple crypto-focused platforms.

2

HIGH-ENGAGEMENT NATIVE INVENTORY

Native placements on a top publisher website significantly outperformed campaign averages, delivering 325K impressions with a 0.73% CTR, while a premium zone reached 2.1% CTR.

3

FORMAT MIX SUPPORTING COST-EFFICIENT TRANSACTIONAL REACH

Banner and native formats worked together to balance reach and engagement, maintaining competitive CPM levels while delivering visibility among users already active in token research and trading environments.

Introduction to Sonami

Sonami is a Solana-based project focused on enabling fast and efficient on-chain interactions, combining strong infrastructure performance with memecoin-style community engagement.

Built for users who prioritize speed and low-latency execution, the project naturally appeals to traders and DeFi participants who interact directly with blockchain protocols.

At the center of this ecosystem is the $SNMI token, which plays a key role in driving visibility and adoption. Its memecoin character helps spark attention and community participation, while long-term traction depends on reaching users who are already comfortable trading, swapping, and engaging with tokens on Solana.

For that reason, connecting with this finance-savvy audience requires more than broad exposure. Placement context, campaign timing, and user intent all influence whether impressions turn into meaningful actions.

Sonami’s Challenges Before Partnering with Coinzilla

Before adopting Coinzilla’s advertising solutions, Sonami’s campaigns achieved limited engagement relative to their goals. While earlier efforts generated visibility, traffic volumes were modest, and interactions varied widely depending on placement context. Additionally, expanding into new environments required additional coordination, slowing testing cycles, and limiting the speed of optimization.

To overcome these limitations, Sonami needed an advertising partner capable of providing a variety of crypto-native placements through a single platform, while enabling continuous testing and data-driven adjustments based on real performance signals.

Key Performance Indicators

Coinzilla measured campaign performance for Sonami based on three main metrics:

Impressions: Used to measure campaign reach and delivery consistency across all placements.

Click-Through Rate (CTR): Used to assess engagement quality and placement relevance.

Cost Per Mille (CPM): Used to evaluate cost efficiency, ensuring broad visibility among crypto-native and finance audiences without inflating acquisition costs.

Together, these indicators were used to evaluate Sonami’s ability to attract users already engaged in token research and trading activity, supporting the project’s transaction-focused objectives.

Coinzilla’s Approach to Driving Sonami’s Growth

Coinzilla built a structured yet flexible campaign framework that scales quickly while prioritizing transaction-ready finance audiences. Campaigns were built to balance reach with intent, allowing Sonami to maintain consistent visibility while identifying placements that delivered meaningful engagement.

STEP 1. CAMPAIGN LAUNCH AND INVENTORY PRIORITIZATION

Campaigns launched on mid-December 2025, starting with a broad mix of banner and native placements across Coinzilla’s crypto and finance publisher network. Priority was given to platforms where users actively research tokens, monitor charts, and make trading decisions.

Multiple banner sizes were deployed to ensure compatibility across publisher layouts, while native ads were placed within content environments aligned with token discovery and market analysis.

Early delivery focused on collecting engagement signals across placements rather than forcing scale immediately.

STEP 2. TARGETING AND FORMAT CONSOLIDATION

Based on initial performance, delivery was concentrated in markets producing the strongest engagement signals.

Top traffic countries included South Korea, the United States, Turkey, India, Indonesia, the Netherlands, the United Kingdom, Vietnam, Spain, and Thailand.

At the same time, Coinzilla compared banner and native performance side by side. Native placements on a top publisher website quickly emerged as high-intent environments, prompting increased allocation while maintaining banner coverage for broader visibility.

STEP 3. ACTIVE OPTIMIZATION AND SCALING

Throughout the campaign, Coinzilla’s account team monitored performance daily. Underperforming zones were removed, CPMs were adjusted to remain competitive, and budgets were shifted toward placements delivering stronger CTRs.

When individual zones reached CTR levels above campaign averages, delivery was scaled to capture momentum without sacrificing overall balance. Creative messaging was refined to emphasize direct actions aligned with Sonami’s transactional goals.

Campaign results below reflect performance as of late January 2026.

Results and Impact

3,3M+ impressions delivered globally

From mid-December 2025 to late January 2026, Sonami achieved over 3.3 million impressions across banner and native placements, ensuring a consistent presence across crypto-focused platforms.

0.25% overall CTR driving cost-efficient exposure

Combined banner and native activity produced a 0.25% CTR while maintaining competitive CPM levels, ensuring sustained visibility among users actively engaging with crypto-related content.

Native placements driving peak performance

The native campaign on a top publisher website delivered 325K impressions with a 0.73% CTR, while one premium zone peaked at 2.1% CTR.

Testimonial – Sonami on Coinzilla’s Impact

“Since choosing Coinzilla, our team has started to see strong and consistent results. The platform offers a wide variety of advertising options, and we’re excited that there are still many placements and formats left for us to test. This flexibility gives us confidence that we can continue optimizing and scaling our campaigns with Coinzilla.”

Zakit
Founder

Looking Ahead

Sonami’s collaboration with Coinzilla highlights how crypto-native placements, combined with structured optimization, can support transaction-focused growth. With multiple formats and publishers still available for testing, the campaign established a clear, data-backed foundation for future scaling.

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