Coinzilla’s Winning Ad Strategy for Whale.io: 8M+ Impressions Delivered

Competing in a saturated online casino & sportsbook market

Had in-house marketing but limited scale

Needed greater visibility for Whale 3.0 launch

Seeking more user sign-ups and organic growth

After Coinzilla

8M+ impressions and 21K+ clicks across top crypto sites

200% increase in brand mentions and visibility

10–20% growth in organic traffic

Gained exposure via banners, press, YouTube, and button ads

Whale.io, an online casino and sportsbook, set out to make a name for itself in a highly competitive industry and teamed up with Coinzilla to scale its advertising efforts and accelerate growth.

Thus, operating in the competitive niche, Whale.io partnered with Coinzilla to amplify its visibility, attract new users, and strengthen its position in the Web3 ecosystem. Through a tailored mix of ad placements, press exposure, and content collaborations, the campaign drove millions of impressions, increased organic traffic, and significantly boosted brand recognition.

The results spoke for themselves: over 8 million impressions, more than 21,000 clicks, and a significant boost in visibility and brand recognition. These efforts translated into a strong awareness and user interest wave, helping Whale.io maintain momentum and expand its presence across key crypto channels.

Key Achievements

1

Stronger Brand Awareness

Brand mentions increased by approximately 200% across the web, significantly enhancing Whale.io’s visibility and positioning in the online gaming and crypto industry.

2

Steady Organic Growth

The strategic ad placements and media exposure contributed to a consistent 10-20% rise in organic traffic, attracting thousands of new users and assisting Whale.io in expanding in a competitive market.

3

Impactful Campaign Execution

Through a well-orchestrated mix of marketplace deals, media coverage, and strategic yet exclusive banner ads, Whale.io achieved a sharp increase in engagement, building a solid foundation for long-term brand growth.

Introduction to Whale.io

Whale.io is a forward-thinking online casino and sportsbook that merges the thrill of gaming with the possibilities of Web3 technology. With a diverse portfolio of games from classic casino experiences to dynamic sports betting, Whale.io offers users an engaging and modern entertainment platform.

A key differentiator is Whale.io’s strong focus on innovation. With the release of Whale 3.0, the platform introduced a refreshed design and a suite of improved features to enhance the user experience. The result is a sleek, intuitive interface that elevates the gameplay and keeps users engaged.

Whale.io’s roadmap reflects an ambitious vision for continued growth and product evolution, solidifying its position as a renowned player in the online gaming ecosystem.

From Strong Foundations to Strategic Expansion

Before partnering with Coinzilla, Whale.io had already established its in-house marketing capabilities and was actively competing in a highly saturated market. To accelerate growth and maximize visibility, they collaborated with Coinzilla, thus making a move designed to enhance reach and performance through specialized advertising support.

As a result, Whale.io tapped into a full suite of tailored ad solutions through this partnership, from premium ad placements to content distribution and marketplace deals.

The collaboration empowered Whale.io to scale efficiently, gain broader exposure across top-tier platforms, and attract a growing base of engaged users.

Key Performance Indicators

Impressions: Delivered over 8 million impressions across premium crypto platforms, ensuring broad visibility.

Brand Mentions: Achieved approximately a 200% increase in brand mentions across the web, enhancing Whale.io’s online presence.

Organic Traffic: Recorded a 10–20% rise in organic traffic, contributing to sustained user growth and platform engagement.

Whale.io significantly increased its brand visibility and online presence by leveraging premium placements and targeted strategies. This growth helped build a strong foundation for sustained user engagement and long-term expansion.

Coinzilla’s Approach and Solution for Whale.io

Coinzilla’s data-driven advertising helped Whale.io accelerate growth, attract a wider audience, and strengthen its position in the competitive online casino and sportsbook space. Strategic ad placements and expert guidance played a crucial role in this success.

Level 1: Defining the Objective

Whale.io aimed to increase user sign-ups and deposits while promoting the launch of its upgraded platform, Whale 3.0, which features an improved design and enhanced user experience.

We began with visually striking banner ads on Dextools, which sparked initial interest and validated the campaign approach.

Level 2: Broadening the Reach

Building on early success, we expanded campaigns to high-traffic platforms targeting desktop and mobile users. Prioritizing Tier 1 geos ensured Whale.io reached high-potential audiences at key moments, maximizing impact.

Level 3: Enhancing Brand Visibility

To boost Whale.io’s presence significantly, we implemented a multi-channel advertising strategy with several key components:

Press Release Campaigns: Timely releases through trusted media outlets like Bitcoinist and Watcher.Guru, BSC News, and CoinGape generated strong organic awareness and complemented other advertising efforts to reinforce brand messaging.

Exclusive Banner Placements: Through custom marketplace deals, Whale.io secured premium banner spots on leading crypto websites like BlockchainReporter, Starkscan, Brave New Coin, and many more. These featured clear call-to-action buttons and premium feel designs created to capture attention and encourage engagement.

Button Ads on Premium Websites: These are deployed across top partner platforms and serve as standalone CTA elements that appear natively within trusted websites and mobile apps. Despite their simplicity, these drove clicks and traffic organically by mimicking platform-native interactions.

YouTube Collaborations: Partnerships with respected crypto YouTube channels, such as Leo Dominic, SatoshiSean, and Roman Pushka, provided authentic reviews and broadened exposure across diverse content formats.

Therefore, our dedicated account management team oversaw all campaign details, offering strategic insights and hands-on support.

Level 4: Sustaining Momentum

Our team ensured campaigns ran smoothly through continuous tracking and optimization and adapted strategies based on real-time data. This approach supported long-term growth rather than one-off successes.

Results and Impact

Widespread Reach & Visibility

Whale.io’s campaigns delivered over 8 million impressions across premium crypto platforms, significantly enhancing its visibility in a competitive environment.

Measurable Business Growth

Brand mentions increased by approximately 200%, amplifying Whale.io’s online presence, while organic traffic grew constantly, fueling ongoing user acquisition and platform expansion.

Long-Term Partnership

This collaboration laid the foundation for sustainable success. Coinzilla helped Whale.io distinguish itself by leveraging targeted ad placements, press releases, exclusive banners, and video reviews, driving meaningful traffic and elevating brand recognition.

Whale.io’s Perspective on Partnering with Coinzilla

“We’ve been loyal Coinzilla customers for nearly a year, and it’s been a fantastic ride. We’ve tapped into many of their services—everything from articles and display campaigns to YouTube reviews. Having all these options in one platform has been a real game-changer. With our small team, it’s tough to juggle everything, but Coinzilla’s crew has stepped up big time, helping us execute campaigns smoothly and saving us a ton of headaches.

Over the past year, we’ve spent around €150,000 with them and launched 15+ campaigns of varying sizes. The results? Pretty impressive. Our search engine rankings have climbed noticeably, driving a 10-20% uptick in organic traffic.

Beyond that, our overall brand visibility has increased, with brand mentions popping up ~200% more across the web. On top of that, our advertisements through Coinzilla have brought thousands of new users to our platform and counting. It’s hard to pin exact numbers to everything, but Coinzilla’s been a solid boost for getting our name out there. We’re thrilled to keep working with them!”

Gregor
Whale.io.

Ready to Level Up Your Brand? Partner with Coinzilla Today!

Looking to level up your crypto ads and connect with the right audience? Coinzilla is your go-to partner for game-changing results! Contact us now to learn how we can help you drive meaningful results and grow your brand in the crypto industry.