How Stake Achieved 45M+ Impressions and Higher Engagement with Coinzilla

Stake is one of the top platforms in the online crypto gaming world. But staying at the top means staying visible, especially in a fast-moving and highly competitive market. Even with a strong global audience, Stake faced a key challenge: reaching new users effectively without wasting budget.

That’s where Coinzilla came in. Through premium ad placements, global targeting, and a trusted advertising network, Coinzilla helped Stake boost its visibility and connect with the right users.

Stake has been partnering with us for over two years, and we’ve focused on the last six months for a detailed analysis. During this period, the campaign achieved over 45 million ad impressions.

With smart ad placements and ongoing expert guidance, Stake ran a mix of campaigns. Some focused on general promotions with sign-up bonuses and brand awareness, running over several months. Others were shorter, more targeted campaigns over a few weeks, introducing new games such as Plinko, Flip, Pixel Cafe, and Bluebeard’s Treasure.

Key Achievements

1

Global Reach

As part of our ongoing collaboration, we’ve examined the past six months more closely, which generated over 45 million impressions worldwide, significantly boosting visibility.

2

High Engagement

With an average CTR of 0.33%, the ads successfully attracted new users and re-engaged existing ones, driving awareness and conversions. These results highlight the power of combining global reach with strong engagement metrics. Stake’s campaigns demonstrated how targeted crypto marketing can deliver visibility and real user action for a more unified approach.

Introduction to Stake.com

Stake.com is a top-tier platform in online crypto gaming that offers a wide range of casino games, live dealer tables, and sports betting. With a strong focus on innovation, it provides players with a unique and immersive experience.

By integrating cryptocurrencies like Bitcoin and Ethereum, Stake ensures fast, secure payments, allowing players to wager and win with digital currencies, while making the process convenient and reliable.

Community is central to Stake’s approach. It offers regular promotions, VIP rewards, and live streaming of major sports events. With personalized customer service and ongoing updates, Stake has become the go-to platform for new and experienced players.

Coinzilla’s Approach and Solution for Stake

Our partnership with Stake followed a clear, step-by-step approach to help them overcome advertising challenges and achieve great results in the fast-growing crypto-gaming industry.

Here’s how we helped Stake effectively reach its global audience through precise targeting and diverse ad formats across key websites and regions:

Step 1: Setting the Objective

Before launching any campaigns, we worked closely with Stake to understand their needs and define clear, relevant goals. With our deep understanding of the crypto market, we set objectives that align with their vision and are tailored to their target audience.

Step 2: Crafting Tailored Ad Campaigns

Targeted Ad Strategy

With over 8 years of experience in digital advertising, we crafted a focused, results-oriented targeting strategy. By combining banners and native ads, while carefully selecting the formats and placements proven to perform, we ensured the campaign stayed highly visible without feeling intrusive.

The result? The ads reached the right people at the right time, capturing attention and driving meaningful engagement from users worldwide.

Global Targeting

We implemented a global targeting strategy, excluding restricted regions, to ensure compliance and relevance. We significantly boosted Stake’s exposure by placing ads on high-traffic, premium crypto and gaming websites, reaching millions of potential users worldwide.

We also launched campaigns announcing new games such as Plinko, Flip, Pixel Cafe, and Bluebeard’s Treasure. These were shorter campaigns, running for a few weeks, focusing on creating excitement and encouraging users to explore the latest offerings

Step 3: Continuous Optimization and Real-Time Adjustments

Ongoing Performance Monitoring

At Coinzilla, we don’t just set up campaigns and let them run, we’re always looking for ways to improve them. Our team closely monitors performance, using real-time data to tweak targeting and creatives on the fly. This hands-on approach helps us stay on course and ensures we’re always moving toward better results.

Driving Engagement

We know that keeping ads fresh is the secret to staying relevant. That’s why we’re constantly fine-tuning our strategies to keep things exciting for new and returning users. By staying flexible and responsive, we’ve boosted engagement and driven higher conversions, helping our campaigns grow consistently and keep users returning for more.

Results and Impact

Massive Reach & Exposure

Over six months, Stake’s campaigns generated more than 45 million impressions, greatly enhancing brand visibility within the crypto and gaming industries. These impressions didn’t just represent numbers—they directly translated into expanded reach, driving new users and elevating Stake’s presence in a highly competitive market.

Improved Engagement & CTR

Stake’s ads successfully captured the attention of new and returning players, driving high-quality traffic and surpassing industry benchmarks with a CTR above average.

Business Growth

We kept user engagement high by constantly optimizing campaigns and leveraging targeted strategies such as banners and native ads on desktop and mobile.

Campaigns ran across various websites, with some tailored specifically for high-traffic platforms such as dextools.io, etherscan.io, and bscscan.com. This allowed for better control over budget and CPM, ensuring competitive rates and strong visibility where it mattered most.

Testimonial of the Stake Team on Coinzilla’s Impact

“Coinzilla is one of our trusted partners regarding network advertising. For the past 2 years, we have consistently leveraged the platform for business objectives and have received valuable feedback from the Coinzilla team.”

Shantanu B.
Stake

Supercharge Your Crypto Advertising with Coinzilla!

If you’re looking to boost your crypto advertising efforts and reach a targeted audience, Coinzilla is your ideal partner. Contact us today to learn how we can help you drive meaningful results and grow your brand in the crypto industry.