Gamdom’s 49.5M Impressions Fueled by Coinzilla’s Premium Crypto Ad Network

Advertising efforts lacked premium placements on trusted crypto platforms.

Geo-targeting was broad, without granular optimization for high-performing regions.

Campaigns had inconsistent optimization, leading to missed CTR and conversion opportunities.

After Coinzilla

Achieved 49.5M impressions through premium placements across top crypto platforms.

Leveraged precise geo-targeting to focus on top-performing regions for better ROI.

Benefited from continuous optimization, bid strategy refinement, and format testing.

Gamdom had already earned its place as a leading crypto casino. But reputation alone isn’t enough to stay ahead in a fast-paced, competitive market. Visibility needs to be strategic.

To scale effectively, Gamdom needed sharp targeting, compelling messaging, and a results-driven approach to user acquisition.

That’s where Coinzilla came in.

With premium placements on top crypto platforms, conversion-focused creatives, and end-to-end campaign management, Gamdom cuts through the noise, engages high-intent users, and scales faster.

The result? A stronger brand, better traffic, and measurable user growth, powered by performance, not guesswork.

Key Achievements

1

Massive Scale and Reach

Gamdom reached 49.5 million impressions, building a strong presence across the crypto advertising space. This scale made the brand recognizable to millions of high-intent users worldwide.

2

Strong and Sustained Engagement

More than impressions, these campaigns inspired action. Native ads led with a 0.63% CTR, proving the power of seamless, content-driven placements. Native App formats followed at 0.43% CTR, engaging users right inside their favorite crypto apps. Sticky Mobile kept Gamdom on-screen and clickable on the go, delivering a solid 0.38% CTR.

3

Premium Visibility at Global Scale

Gamdom appeared on the platforms crypto audiences trust most. Dextools.io delivered 42.84% of impressions, followed by Etherscan.io at 7.23% and Kriptopiyasasi.com at 5.12%. These prime placements kept the brand front-and-center for highly engaged, crypto-savvy users around the world.

Introduction to Gamdom

Gamdom is the one-stop platform for sports and casino players, offering a wide range of sports betting and casino games since 2016. Known for its user-friendly design and exciting bonuses, it serves a diverse global audience.

Focused initially on esports betting, Gamdom shifted to a fully crypto-integrated platform in 2020, pioneering fast transactions and unique rewards in the crypto casino space.

Owned by Smein Hosting N.V., Gamdom prioritizes security, fairness, and community, continually innovating to deliver a trusted and engaging experience for crypto players worldwide.

Gamdom’s Advertising Challenges

Before partnering with Coinzilla, Gamdom aimed to amplify its brand visibility and attract high-intent users from the crypto space.

Their goal was clear: secure premium ad placements on trusted platforms like Etherscan, BscScan, and CoinGecko. To achieve this, they needed a partner with a robust network of top-tier crypto publishers capable of delivering targeted, quality traffic.

Gamdom also sought precise geo-targeting and expert campaign management to ensure consistent optimization and strong results.

Recognizing the power of a strategic, data-driven approach, they teamed up with Coinzilla to expand their reach and effectively engage valuable users.

Key Performance Indicators

To measure the success of Gamdom’s campaigns, we focused on these key performance indicators (KPIs):

Click-Through Rate (CTR): Monitoring user engagement and the effectiveness of ad creatives across various placements.

Traffic Volume & Impressions: Ensuring broad yet relevant reach to attract a high-quality audience within the crypto space.

Coinzilla’s Approach to Drive Results for Gamdom

Our partnership with Gamdom was built on a full-funnel, data-driven approach designed to boost exposure, drive quality traffic, and convert high-intent users.

Here’s how we worked with Gamdom to deliver impactful results through strategic targeting, performance-focused ad management, and continuous campaign evolution:

Step 1: Establishing a Strong Launch Foundation

We kicked off with a full-funnel display campaign across our premium crypto publisher network. Gamdom’s creatives, clean, simple banners featuring clear value propositions like “Up to 60% Rakeback” and “Quick and Easy Sign-Up”, were strategically placed on high-traffic websites and apps.

We optimized the assets into responsive HTML5 formats, ensuring seamless performance across all devices and browsers, with Chrome driving 55.69% of impressions and Safari following at 26.08%.

Step 2: Advanced Targeting and Channel Testing

We tested campaigns across a broad geo range in the first phase to gather behavioral insights. Based on performance data, we gradually narrowed the focus to specific regions with higher conversion rates and CTRs.

This data-driven approach allowed us to create targeted campaigns across desktop and mobile, while segmenting budgets per geo to maximize cost efficiency and user quality.

In addition to display, Gamdom tested native and in-app native formats across Coinzilla’s ecosystem, further expanding their footprint with content-focused placements that blended seamlessly into user experiences.

Step 3: Ongoing Optimization and Full Campaign Management

Coinzilla maintained complete control over campaign optimization: from audience targeting and daily budget allocations to capping settings and performance reporting.

We continuously analyzed campaign metrics to improve CTR and overall engagement. By proactively adjusting placements, creatives, and bid strategies, we ensured that every impression served was purpose-driven.

Gamdom’s campaigns evolved into a long-term, always-on presence, maintained through fast campaign updates and close collaboration.

Results and Impact

Effective Market Penetration

Gamdom scaled its presence across the crypto ecosystem with 49.5 million impressions from Coinzilla’s premium network. These campaigns placed the brand directly in front of highly relevant, crypto-savvy audiences, cementing Gamdom’s visibility in an increasingly competitive market.

Strong Engagement That Drives Action

Combining data-driven targeting with clean, compelling creatives, Gamdom’s campaigns generated strong engagement across all channels (mobile, desktop, and in-app) driving meaningful traffic at scale.

Mobile-first users dominated performance, with Android accounting for 37.19% of impressions and achieving the highest device-level CTR at 0.375, underscoring the value of responsive creatives and in-app placements for maximum impact.

From Traffic to Long-Term Growth

Rather than chasing short-term gains, Coinzilla focused on sustainable user acquisition through continuous refinement. Campaigns were actively optimized based on real-time performance, adjusting geo-targeting, budgets, and placements to ensure every impression counted.

The result? Smarter spend, higher-quality traffic, and long-term brand growth backed by strategy, not guesswork.

Testimonial: Gamdom on Coinzilla’s Performance

“We have been working with Coinzilla for nearly two years now, which is testimony to our trust in them to be part of our wider media mix. They are very responsive to our needs and proactive in developing different ideas on optimizing our strategies. Our campaigns’ management and performance have been excellent, and we are excited to continue building on this partnership.”

Ian P., Gamdom

Ready to Turn Visibility Into Conversions Like Gamdom?

Discover how Coinzilla can design a full-funnel crypto advertising strategy that drives real results. From pinpoint geo-targeting to high-impact placements and performance-focused creatives, we’ll help your brand scale visibility, engagement, and conversions.

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