{"id":1096,"date":"2026-09-18T13:23:41","date_gmt":"2026-09-18T10:23:41","guid":{"rendered":"https:\/\/coinzilla.com\/blog\/?post_type=case-study&p=1096"},"modified":"2026-09-18T13:23:42","modified_gmt":"2026-09-18T10:23:42","slug":"upay","status":"publish","type":"case-study","link":"https:\/\/coinzilla.com\/blog\/case-study\/upay\/","title":{"rendered":"How\u00a0UPay\u00a0Found the Right B2B Leads and Hit 1.2M+ Impressions\u00a0"},"content":{"rendered":"
\n <\/span><\/span><\/span>\n

\n \u201cA large audience is not necessarily a valuable audience. Broad campaigns can generate impressions and clicks, but smaller, more relevant audiences often deliver better conversion quality.\u201d\u00a0 <\/p>\n \n

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\n Vivian Laurant <\/div>\n Head of Marketing at\u00a0UPay<\/span>\n <\/div>\n<\/div>\n\n\n

UPay<\/a> operates in both B2B and B2C acquisition, but this campaign had a focused objective: to promote its white-label card issuance solution to crypto and fintech businesses looking to launch physical and virtual cards under their own brand. <\/p>\n\n\n\n

For UPay, the priority was not simply generating more traffic. It was reaching businesses with a genuine need for the product and building credibility throughout the journey. Coinzilla supported this approach by combining targeted visibility across crypto-native environments<\/strong>, clear, benefit-led creative<\/strong>, and ongoing campaign optimization<\/strong>. <\/p>\n\n\n\n

The Constraint <\/h2>\n\n\n\n

UPay\u2019s white-label card issuance solution addresses a specific B2B need. As a result, broad crypto exposure alone would not be enough. The campaign needed to reach companies within the crypto and fintech ecosystem that could realistically benefit from launching their own branded payment card program. <\/p>\n\n\n\n

This made audience quality more important than audience size<\/strong>. Awareness still mattered, particularly for strengthening brand recognition and trust, but the campaign ultimately needed to attract prospects with a clear reason to explore UPay\u2019s solution and potentially submit an inquiry or book a meeting. <\/p>\n\n\n\n

The challenge was therefore to balance reach with relevance: generate enough visibility to build recognition while concentrating spend on the environments, markets, and audiences showing the strongest engagement. <\/p>\n\n\n\n

Key Achievements <\/h2>\n\n\n
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\n 1 <\/div>\n <\/div>\n
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\n 1.2M+ targeted impressions <\/h4>\n

\n Delivered across crypto and finance environments at an\u00a0average\u00a0\u20ac2.98\u00a0eCPM.\u00a0 <\/p>\n <\/div>\n <\/div>\n

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\n 2 <\/div>\n <\/div>\n
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\n 1,870 clicks generated <\/h4>\n

\n With campaign CTR reaching\u00a00.37% at its strongest point.\u00a0 <\/p>\n <\/div>\n <\/div>\n

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\n 3 <\/div>\n <\/div>\n
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\n Actionable audience insights <\/h4>\n

\n Identified\u00a0through ongoing optimization of placements and geographic markets.\u00a0 <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n

Introduction to UPay <\/h2>\n\n\n\n

UPay Business<\/strong> is the enterprise division of UPay.com, a fintech company founded in 2023. It helps fintech companies, crypto exchanges, and money service operators launch branded virtual and physical payment cards without building their own card-issuing infrastructure. <\/p>\n\n\n\n

Through its white-label card issuance solution, businesses can customize their card design and branding, while UPay handles the infrastructure behind the program, including card issuance, production, delivery, KYC, AML, and compliance. The solution connects assets such as BTC, ETH, USDT, and USDC to the global Visa payment network and supports multiple blockchains, including TRC20, ERC20, and BSC. <\/p>\n\n\n\n

UPay also offers an open API that enables businesses to issue cards, manage balances, and track transactions in real time. This allows partners to integrate card functionality directly into their existing products and provide customers with a seamless payment experience. <\/p>\n\n\n\n

Today, UPay reports more than 130 partners<\/strong>, over 320,000 cards issued<\/strong>, support across 180+ countries<\/strong>, and access to more than 55 million merchants<\/strong>. The platform is also trusted by more than 300,000 users worldwide<\/strong>. <\/p>\n\n\n\n

With experience across both B2B and B2C acquisition, UPay has seen how crypto audiences have become more selective. Users increasingly compare solutions, research the companies behind them, and look for trust, transparency, credibility, and practical value before taking meaningful action.  <\/p>\n\n\n\n

For a specialized B2B product, this makes relevant visibility and a clear value proposition essential parts of the acquisition process.<\/strong> <\/p>\n\n\n\n

Coinzilla\u2019s Approach <\/h2>\n\n\n\n

UPay approaches acquisition as a complete journey rather than evaluating an ad click in isolation. Through its wider marketing activity, the company has tested funnels, landing pages, forms, creative, messaging, targeting, retargeting, placements, timing, markets, and regions to understand what drives meaningful action. <\/p>\n\n\n\n

Coinzilla\u2019s campaign supported that broader philosophy by combining crypto-native reach with continuous optimization<\/strong>. Rather than treating \u201ccrypto users\u201d as one homogeneous audience, the strategy concentrated on relevant environments and used campaign data to progressively refine where UPay\u2019s message appeared. <\/p>\n\n\n

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STEP 1: Relevant Placement, Not Maximum Placement\u00a0<\/h2>\n
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<\/p>\n

The campaign placed\u00a0UPay\u00a0within environments where users were already consuming crypto and financial content.\u00a0Coinzilla\u00a0ran\u00a0Display and Native advertising<\/strong>\u00a0across its network, including\u00a0prominent crypto platforms<\/strong>\u00a0such as\u00a0DEXTools,\u00a0Etherscan,\u00a0BscScan, and\u00a0CoinMarketCap.<\/p>\n

<\/p>\n

Targeting covered markets including the United States, Indonesia, Vietnam,\u00a0Canada\u00a0and countries across\u00a0different regions,\u00a0with campaigns running across desktop and mobile devices.<\/p>\n

<\/p>\n

This served two purposes. First, it generated\u00a0traffic from audiences already engaged\u00a0with\u00a0the category<\/strong>. Second, repeated visibility across recognizable crypto environments supported\u00a0UPay\u2019s\u00a0emphasis on\u00a0brand credibility and trust<\/strong>.<\/p>\n

<\/p>\n

For a B2B financial product, repeated exposure matters. Prospects may not convert after seeing a single ad, but familiarity with a recognizable brand across relevant environments can strengthen confidence when they later\u00a0encounter\u00a0the product through another channel or return to evaluate it more closely.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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STEP 2: Creative Built Around One Clear Benefit\u00a0<\/h2>\n
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<\/p>\n

UPay\u2019s\u00a0approach to advertising creative is straightforward:\u00a0one benefit, a clear product visual, recognizable branding, and a direct call to action<\/strong>.\u00a0That principle was particularly important for a specialized B2B solution, where an ad has only a few seconds to communicate why the product is relevant.<\/p>\n

<\/p>\n

The campaign, therefore, centered its message on a clear proposition:<\/strong> \u201cLaunch physical and virtual cards under your brand using\u00a0UPay\u2019s\u00a0complete white-label solution<\/em>.\u201d<\/p>\n

<\/p>\n

Rather than overwhelming prospects with technical features, the creative made the core business benefit\u00a0immediately\u00a0understandable. Interested users were then directed to UPay\u2019s dedicated White Label Card Issuance for Businesses landing page, where they could explore the solution in greater detail and connect with\u00a0UPay\u2019s\u00a0card-issuing team.<\/p>\n

<\/p>\n

In this way, the banner was not expected to do the entire job. Its role was to capture attention and quickly communicate relevance, while the landing page continued the conversion journey.\u00a0<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n

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STEP 3: Active Optimization Through Subtraction\u00a0<\/h2>\n
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<\/p>\n

The campaign ran\u00a0between May and August 2026<\/strong>.<\/p>\n

<\/p>\n

UPay\u00a0began with a smaller budget across Display and Native campaigns and increased investment as performance data became available. This allowed the team to\u00a0validate\u00a0engagement before committing\u00a0additional\u00a0budget.<\/p>\n

<\/p>\n

Throughout the campaign, performance was refined by removing website zones and geographic markets with weaker CTRs. Instead of continuously expanding reach, optimization focused on\u00a0concentrating spend\u00a0where audiences were responding<\/strong>.<\/p>\n

<\/p>\n

This process highlighted several stronger-performing areas.\u00a0CoinMarketCap\u00a0and\u00a0DEXTools\u00a0generated notable CTR performance for Display advertising, while the United States, Indonesia, and Vietnam\u00a0emerged\u00a0as the leading traffic markets.<\/p>\n

<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

Key Performance Indicators <\/h2>\n\n\n\n
\"UPay<\/div><\/figure>\n\n\n\n

To evaluate whether the campaign was building meaningful visibility among UPay\u2019s target audience, Coinzilla focused on indicators that could inform both reach and optimization. <\/p>\n\n\n\n