{"id":471,"date":"2025-07-03T07:47:09","date_gmt":"2025-07-03T07:47:09","guid":{"rendered":"https:\/\/coinzilla.com\/blog\/?post_type=case-study&p=471"},"modified":"2026-02-19T12:40:43","modified_gmt":"2026-02-19T10:40:43","slug":"trakx","status":"publish","type":"case-study","link":"https:\/\/coinzilla.com\/blog\/case-study\/trakx\/","title":{"rendered":"Trakx’s Massive Brand Exposure through Coinzilla Multi-Channel Integration"},"content":{"rendered":"
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\n Before Coinzilla <\/div>\n
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\n <\/span>\n Low engagement from ad traffic <\/div>\n
\n <\/span>\n Limited visibility among investors <\/div>\n
\n <\/span>\n Slow and inconsistent growth in online presence <\/div>\n <\/div>\n \n <\/div>\n
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\n <\/span>\n After Coinzilla <\/div>\n
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\n <\/span>\n Over 1.3M impressions with targeted clicks (display campaigns only) <\/div>\n
\n <\/span>\n PR, Sponsored, and Organic articles published across top-tier crypto media <\/div>\n
\n <\/span>\n Stronger brand authority across European markets <\/div>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n\n

Breaking through in the crypto investment market means more than just being visible; it requires building trust and reaching the right audience with the right message. <\/p>\n\n\n\n

Trakx, a regulated French fintech company offering crypto index investing, recognized this need. With a strong product offering in Crypto Tradable Indices (CTIs), the company needed to increase visibility among institutional and professional European investors and achieve greater traction from its advertising efforts. <\/p>\n\n\n\n

To do that, Trakx partnered with Coinzilla to improve traffic quality, increase brand visibility, and support the launch of its TRKX token. The objectives were clear: drive high-intent engagement, build lasting brand credibility, and reach decision-makers in key markets. <\/p>\n\n\n\n

By combining Coinzilla’s premium display network with strategic marketplace placements, Trakx achieved measurable visibility, engagement, and brand authority. While Trakx handled content creation, developing sponsored articles, press releases, and organic posts, Coinzilla managed the targeting, placement, and optimization to ensure maximum impact. <\/p>\n\n\n\n

This case study outlines the strategy, execution, and results behind the campaign. <\/p>\n\n\n

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Key Achievements<\/h2>\n
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\n 1 <\/div>\n <\/div>\n
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\n Boost in Impressions & Clicks <\/h4>\n

\n Trakx’s campaigns achieved strong visibility, delivering over 1.3M impressions and generating over 2.4K clicks from targeted European desktop users, helping the brand reach high-intent audiences in key financial markets. <\/p>\n <\/div>\n <\/div>\n

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\n 2 <\/div>\n <\/div>\n
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\n Strong Click-Through Rate (CTR) <\/h4>\n

\n Trakx maintained an average click-through rate (CTR) of 0.20% throughout the campaign, reflecting steady user engagement with their display ads across premium crypto platforms. <\/p>\n <\/div>\n <\/div>\n

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\n 3 <\/div>\n <\/div>\n
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\n Increase in Brand Authority <\/h4>\n

\n Trakx strengthened its market presence and credibility through press releases and sponsored and organic articles on high-profile crypto sites via the Coinzilla Marketplace. As an added benefit, their scores on specialized SEO tracking tools improved. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n

Introduction to Trakx<\/strong><\/h2>\n\n\n\n

Trakx is a regulated French fintech company offering crypto index investing through Crypto Tradable Indices (CTIs), pre-built portfolios designed for easy, diversified exposure to digital assets.  <\/p>\n\n\n\n

Registered with France’s AMF, the platform targets institutions, financial professionals, and high-net-worth individuals seeking secure, compliant access to the crypto market. <\/p>\n\n\n\n

Trakx focuses on thematic and yield-earning indices, with solutions tailored to different risk profiles. It emphasizes strong custody, liquidity, and regulatory standards to help traditional investors confidently enter the crypto market.  <\/p>\n\n\n\n

Backed by teams from firms like Goldman Sachs and Bloomberg, and by partnerships with Lumrisk and MSCI, Trakx continues to expand its offerings and build long-term trust. The TRKX token powers platform operations and future development. <\/p>\n\n\n\n

Trakx’s Advertising Challenges<\/strong><\/h2>\n\n\n\n

Before partnering with Coinzilla, Trakx had a solid product but struggled to reach the proper target audience. Their previous campaigns generated impressions, but clicks were low, and conversions were weaker. The traffic just wasn’t converting into users who stayed. <\/p>\n\n\n\n

In addition, standing out in a saturated crypto ad space was proving tricky. Competing for attention without strong brand recognition meant they weren’t getting the trust or authority needed to move the needle, especially among institutional and professional investors. <\/p>\n\n\n\n

Even more, past advertising efforts were hit-or-miss. Thus, rising costs and inconsistent ROI made their growth strategy unsustainable. As a result, Trakx needed a better game plan, something targeted, transparent, and scalable. <\/p>\n\n\n\n

So, Trakx partnered with Coinzilla for two reasons: performance backed by transparency and premium marketplace exposure. With high-impact display placements, branded HTML5 creatives, and access to top-tier media outlets, Trakx was ready to shift gears. <\/p>\n\n\n\n

Taking advantage of the Coinzilla Marketplace, rolling out press releases for product updates, publishing sponsored content on investor-focused platforms, and leveraging organic articles improved their brand and SEO visibility, getting where their audiences are and gaining trust through sending the right message at the right time. <\/p>\n\n\n\n

This multi-channel mix gave them the flexibility to scale fast, target smart, and finally gain the traction their product deserved. <\/p>\n\n\n\n

Key Performance Indicators<\/strong><\/h2>\n\n\n\n

To measure the success of Trakx’s campaigns, Coinzilla monitored a set of core performance metrics that aligned with their growth and visibility goals: <\/p>\n\n\n\n