{"id":504,"date":"2025-08-14T10:15:01","date_gmt":"2025-08-14T10:15:01","guid":{"rendered":"https:\/\/coinzilla.com\/blog\/?post_type=case-study&p=504"},"modified":"2026-02-19T12:40:10","modified_gmt":"2026-02-19T10:40:10","slug":"shieldeum","status":"publish","type":"case-study","link":"https:\/\/coinzilla.com\/blog\/case-study\/shieldeum\/","title":{"rendered":"When Shieldeum Needed a Strategic Launch Partner, Coinzilla Delivered Results"},"content":{"rendered":"
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\n Before Coinzilla <\/div>\n
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\n <\/span>\n No structured funnel to drive awareness or convert users ahead of the token launch <\/div>\n
\n <\/span>\n No existing traction with investors or token-focused users <\/div>\n
\n <\/span>\n Limited experience managing full-cycle token advertising across formats <\/div>\n <\/div>\n \n <\/div>\n
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\n <\/span>\n After Coinzilla <\/div>\n
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\n <\/span>\n Full campaign execution across all phases, generating 80.9M+ impressions in 9 months <\/div>\n
\n <\/span>\n Pre-launch ecosystem built through native + banner ads across premium crypto sites <\/div>\n
\n <\/span>\n Full multi-channel execution managed by Coinzilla, from creatives to placements and launch sync <\/div>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n\n

In an industry where new token launches happen daily, execution and timing differentiate between obscurity and a standout debut. Shieldeum, a next-generation DePIN and AI infrastructure platform for Web3, understood this perfectly. To maximize reach and gain meaningful traction for their SDM token, the team at Shieldeum began planning early, months in advance. <\/p>\n\n\n\n

They partnered with Coinzilla to execute a well-coordinated, multi-phased campaign covering community building, airdrop promotion, token generation event (TGE) momentum, and post-launch awareness to bring this vision to life. <\/p>\n\n\n\n

The result is measurable success across every milestone and a model token launch strategy that others in the industry can now replicate. <\/p>\n\n\n

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Key Achievements<\/h2>\n
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\n 1 <\/div>\n <\/div>\n
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\n Successful Multi-Exchange Launch Campaign Across Tier-1 Platforms <\/h4>\n

\n Coinzilla supported Shieldeum’s SDM token listing across five top exchanges by executing high-impact campaigns tailored for each phase (before, during, and after launch), ensuring visibility, timing precision, and message consistency across all channels. <\/p>\n <\/div>\n <\/div>\n

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\n 2 <\/div>\n <\/div>\n
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\n Strategic Market Penetration Through Tiered GEO Targeting <\/h4>\n

\n Coinzilla generated over 80.9 million impressions during the campaign. Top-performing countries included Turkey (8.1M impressions), India (7.4M), and the United States (7.4M), with the U.S. also delivering the highest CTR at 0.58%, confirming both reach and relevance in high-value markets. <\/p>\n <\/div>\n <\/div>\n

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\n 3 <\/div>\n <\/div>\n
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\n Massive Delivery Across Devices and Platforms <\/h4>\n

\n Coinzilla’s campaign reached users where they were most active, with 43% of impressions on Android, 30% on Windows, and 20% on iOS. This distribution reflects effective cross-platform delivery and balanced exposure across environments. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n

Introduction to Shieldeum<\/strong><\/h2>\n\n\n\n

Shieldeum is a DePIN (Decentralized Physical Infrastructure Network) and AI-layer project focused on building next-generation infrastructure for the Web3 economy. <\/p>\n\n\n\n

Through its decentralized and AI-augmented solutions, Shieldeum aims to offer scalable, high-performance infrastructure that is accessible to anyone. The platform allows users to interact with its AI services directly from the website, without a wallet or subscription, increasing adoption through ease of use. <\/p>\n\n\n\n

SDM, the native token powering the Shieldeum ecosystem, is key in incentivizing network growth and securing AI and DePIN infrastructure through staking, rewards, and governance. <\/p>\n\n\n\n

Shieldeum’s Challenges Before Coinzilla <\/strong><\/h2>\n\n\n\n

Shieldeum was preparing to launch its SDM token but lacked a structured advertising plan to guide users through the key phases of a token rollout. There was no funnel to build early visibility, drive participation in the airdrop, or generate sustained engagement around the listing. <\/p>\n\n\n\n

Although the Shieldeum team had prior experience with token launches, the complexity and scale of this campaign required seamless coordination across channels, creative assets, and exchange timelines. Coinzilla stepped in to streamline execution and ensure consistent messaging throughout a fast-moving, multi-platform rollout. <\/p>\n\n\n\n

Reaching the right users was also a major concern. Without access to crypto-native advertising channels, it was difficult to generate genuine interest from users in Tier-1 and Tier-2 markets, audiences critical to the adoption and initial momentum of SDM. <\/p>\n\n\n\n

Key Performance Indicators <\/strong><\/h2>\n\n\n\n

Throughout the campaign lifecycle, performance was tracked against clear objectives: <\/p>\n\n\n\n