{"id":733,"date":"2026-02-19T10:23:00","date_gmt":"2026-02-19T08:23:00","guid":{"rendered":"https:\/\/coinzilla.com\/blog\/?post_type=case-study&p=733"},"modified":"2026-02-26T10:48:38","modified_gmt":"2026-02-26T08:48:38","slug":"sonami","status":"publish","type":"case-study","link":"https:\/\/coinzilla.com\/blog\/case-study\/sonami\/","title":{"rendered":"How\u00a0Sonami\u00a0Scaled $SNMI Visibility with 3.3M Impressions Using\u00a0Coinzilla\u00a0"},"content":{"rendered":"
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\n Before Coinzilla <\/div>\n
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\n <\/span>\n Limited traffic volumes from crypto advertising activity <\/div>\n
\n <\/span>\n Limited traffic volumes from crypto advertising activity <\/div>\n
\n <\/span>\n Slower optimization cycles when testing new formats and publishers <\/div>\n <\/div>\n \n <\/div>\n
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\n <\/span>\n After Coinzilla <\/div>\n
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\n <\/span>\n 3.3M+ impressions delivered through coordinated banner and native campaigns <\/div>\n
\n <\/span>\n 0.25% overall CTR across all formats, generating many qualified clicks <\/div>\n
\n <\/span>\n Native placements reached 0.73% CTR, with peak engagement zones hitting 2.1% <\/div>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n\n

Sonami operates within the Solana ecosystem, combining fast Layer-2 infrastructure with a community-driven token model built around $SNMI. While the project includes a memecoin component designed to drive attention and social momentum, its roadmap also focuses on real on-chain interaction and transactional utility. <\/p>\n\n\n\n

For Sonami, visibility alone was never the end goal. The team needed exposure inside environments where users already track markets, analyze tokens, and actively trade. Also, earlier advertising efforts delivered some reach, but engagement from transaction-ready users remained unstable.  <\/p>\n\n\n\n

Thus, exposure without transactional intent led to inconsistent results and limited campaign scalability.<\/strong> <\/p>\n\n\n\n

To improve both scale and traffic quality, Sonami partnered with Coinzilla for access to premium crypto inventory and finance audiences, flexible targeting, and structured optimization. Campaigns officially launched in mid-December 2025 and continued through late January 2026, with the reporting cut-off for the results below. <\/p>\n\n\n

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\n 1 <\/div>\n <\/div>\n
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\n CONSISTENT GLOBAL DELIVERY AT SCALE <\/h4>\n

\n Coinzilla delivered 3.3M+ impressions for Sonami across a globally distributed campaign in less than 2 months, sustaining continuous exposure across multiple crypto-focused platforms. <\/p>\n <\/div>\n <\/div>\n

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\n 2 <\/div>\n <\/div>\n
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\n HIGH-ENGAGEMENT NATIVE INVENTORY <\/h4>\n

\n Native placements on a top publisher website significantly outperformed campaign averages, delivering 325K impressions with a 0.73% CTR, while a premium zone reached 2.1% CTR. <\/p>\n <\/div>\n <\/div>\n

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\n 3 <\/div>\n <\/div>\n
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\n FORMAT MIX SUPPORTING COST-EFFICIENT TRANSACTIONAL REACH <\/h4>\n

\n Banner and native formats worked together to balance reach and engagement, maintaining competitive CPM levels while delivering visibility among users already active in token research and trading environments. <\/p>\n <\/div>\n <\/div>\n <\/div>\n \n<\/div>\n\n\n

Introduction to Sonami<\/h2>\n\n\n\n

Sonami<\/a> is a Solana-based project focused on enabling fast and efficient on-chain interactions, combining strong infrastructure performance with memecoin-style community engagement. <\/p>\n\n\n\n

Built for users who prioritize speed and low-latency execution, the project naturally appeals to traders and DeFi participants who interact directly with blockchain protocols. <\/p>\n\n\n\n

At the center of this ecosystem is the $SNMI token, which plays a key role in driving visibility and adoption. Its memecoin character helps spark attention and community participation, while long-term traction depends on reaching users who are already comfortable trading, swapping, and engaging with tokens on Solana. <\/p>\n\n\n\n

For that reason, connecting with this finance-savvy audience requires more than broad exposure. Placement context, campaign timing, and user intent all influence whether impressions turn into meaningful actions. <\/p>\n\n\n\n

Sonami’s Challenges Before Partnering with Coinzilla <\/h2>\n\n\n\n

Before adopting Coinzilla’s advertising solutions, Sonami’s campaigns achieved limited engagement relative to their goals. While earlier efforts generated visibility, traffic volumes were modest, and interactions varied widely depending on placement context. Additionally, expanding into new environments required additional coordination, slowing testing cycles, and limiting the speed of optimization. <\/p>\n\n\n\n

To overcome these limitations, Sonami needed an advertising partner capable of providing a variety of crypto-native placements through a single platform, while enabling continuous testing and data-driven adjustments based on real performance signals. <\/p>\n\n\n\n

Key Performance Indicators <\/h2>\n\n\n\n

Coinzilla measured campaign performance for Sonami based on three main metrics:  <\/p>\n\n\n\n