{"id":250,"date":"2022-10-01T10:28:00","date_gmt":"2022-10-01T10:28:00","guid":{"rendered":"http:\/\/coinzilla.com\/blog\/?p=250"},"modified":"2026-02-16T11:06:52","modified_gmt":"2026-02-16T09:06:52","slug":"api-performance-system","status":"publish","type":"post","link":"https:\/\/coinzilla.com\/blog\/api-performance-system\/","title":{"rendered":"Coinzilla API &#038; Performance System\u00a0"},"content":{"rendered":"\n<p>To enhance <a href=\"https:\/\/adtech.org\/brand-awareness-measurement-and-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">campaign tracking<\/a> with Coinzilla, we have developed a dedicated API &amp; Performance System that will help you monitor your advertising efforts.&nbsp;<\/p>\n\n\n\n<p>In short, the Coinzilla API provides better statistics for your campaign, while the performance system helps you track goals more accurately.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/coinzilla.com\/blog\/api-performance-system\/#coinzilla-api\" >Coinzilla API&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/coinzilla.com\/blog\/api-performance-system\/#performance-system\" >Performance System&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"coinzilla-api\"><\/span>Coinzilla API&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The main goal of the Coinzilla API is to help advertisers better extract data and statistics about their campaigns, empowering them to make informed decisions regarding campaign optimization.&nbsp;<\/p>\n\n\n\n<p>The API provides 5 primary methods of grouping your campaign statistics:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>By date;&nbsp;<\/li>\n\n\n\n<li>By country;&nbsp;<\/li>\n\n\n\n<li>By browser;&nbsp;<\/li>\n\n\n\n<li>By operating system;&nbsp;<\/li>\n\n\n\n<li>By ad zone.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>You can request statistics for all your campaigns or for individual campaigns through the unique campaign ID.<\/p>\n\n\n\n<p>By requesting campaign statistics through the Coinzilla API, you will gain access to data such as:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impressions;&nbsp;<\/li>\n\n\n\n<li>Amount spent;&nbsp;<\/li>\n\n\n\n<li>Clicks;&nbsp;<\/li>\n\n\n\n<li>Estimated CPM.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Besides the campaign statistics, the API is also able to provide website statistics grouped:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>By date;<\/li>\n\n\n\n<li>By country;<\/li>\n\n\n\n<li>By browser;<\/li>\n\n\n\n<li>By operating system.<\/li>\n<\/ol>\n\n\n\n<p>To obtain access to the Coinzilla API, contact your personal account manager or a member of our support team. You will first need a Coinzilla account, which you can sign up for <a href=\"https:\/\/app.coinzilla.com\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\n\n\n\n<p>Once you receive your access and secret keys, you can integrate the API as outlined in our documentation.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"performance-system\"><\/span>Performance System&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The campaign and website statistics provided through the Coinzilla API will help you clearly see how your campaigns are running. However, alongside the API, we\u2019re offering a Performance System to help advertisers track their website conversions directly on the Coinzilla platform.\u00a0<\/p>\n\n\n\n<p>The performance system will allow you to track registrations and sales goals and determine the best traffic sources, thus helping you optimize your ad delivery for maximum results.&nbsp;<\/p>\n\n\n\n<p>Moreover, it has 2 implementation methods: the first is through a JavaScript Plugin, and the second is through S2S postback tracking.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. The JavaScript Plugin&nbsp;<\/h3>\n\n\n\n<p>For the JavaScript Plugin, to successfully integrate your goals into Coinzilla, you need to use UTM parameters in the URL of your campaign, as follows:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>utm_source=coinzilla&nbsp;<\/li>\n\n\n\n<li>utm_campaign=CAMPAIGN_ID&nbsp;<\/li>\n\n\n\n<li>utm_term=ZONE_ID&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Your link should look like this: <a href=\"https:\/\/example.com\/?utm_source=coinzilla&amp;utm_campaign=%7Bcampaign%7D&amp;utm_term=%7Bzone%7D\" target=\"_blank\" rel=\"noreferrer noopener\"><em>https:\/\/example.com\/?utm_source=coinzilla&amp;utm_campaign={campaign}&amp;utm_term={zone}<\/em><\/a>&nbsp;<\/p>\n\n\n\n<p>Next, on the landing page where you want your visitors to arrive, you must add the following JS code:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script src=\u201dhttps:\/\/coinzillatag.com\/lib\/performance.js\u201d async&gt;&lt;\/script&gt;&nbsp;\n\n&lt;script&gt;&nbsp;\n\nwindow.coinzilla_performance = window.coinzilla_performance || &#91;];&nbsp;\n\ncoinzilla_performance.push({});&nbsp;\n\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>Afterward, on the conversion page, you\u2019ll need to add one more JavaScript code to ensure that the goals are tracked exactly as they should:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;script src=\u201dhttps:\/\/coinzillatag.com\/lib\/performance.js\u201d async&gt;&lt;\/script&gt;&nbsp;\n\n&lt;script&gt;&nbsp;\n\nwindow.coinzilla_performance = window.coinzilla_performance || &#91;];&nbsp;\n\ncoinzilla_performance.push({event:\u201dregister\u201d});&nbsp;\n\n&lt;\/script&gt;<\/code><\/pre>\n\n\n\n<p>You can add these snippets either anywhere in the &lt;head&gt; section or at the bottom of your &lt;body&gt; section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. S2S Postback Tracking&nbsp;<\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>S2S postback tracking, or server-to-server postback tracking, is a more complex but more reliable way to track user information and activity. This method uses ID values via HTTP requests for tracking.\u00a0<\/p>\n\n\n\n<p>To implement the performance system through this method, you\u2019ll need to make sure that your server can receive the following parameters:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>{campaign}&nbsp;<\/li>\n\n\n\n<li>{zone}&nbsp;<\/li>\n\n\n\n<li>{uhash}&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Afterward, set your server to pingback our S2S endpoint with the values of the initially set variables as follows:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/request-global.czilladx.com\/serve\/s2s.php?c={campaign}&amp;z={zone}&amp;uhash={uhash}&amp;e=EVENT\">https:\/\/request-global.czilladx.com\/serve\/s2s.php?c={campaign}&amp;z={zone}&amp;uhash={uhash}&amp;e=EVENT<\/a><\/p>\n\n\n\n<p>You can find the full documentation for implementing the Coinzilla Performance System <a href=\"https:\/\/docs.coinzilla.com\/performance-setup.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get Started Today&nbsp;<\/p>\n\n\n\n<p>Optimize your campaigns, track conversions, and maximize results with the Coinzilla API &amp; Performance System. Choose your preferred tracking method and start improving your ad performance now. Need help? <a href=\"https:\/\/coinzilla.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our support team!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To enhance campaign tracking with Coinzilla, we have developed a dedicated API &amp; Performance System that will help you monitor your advertising efforts.&nbsp; In short, the Coinzilla API provides better statistics for your campaign, while the performance system helps you track goals more accurately.\u00a0 Coinzilla API&nbsp; The main goal of the Coinzilla API is to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coinzilla API: Track &amp; Optimize Campaign Performance - Coinzilla Blog<\/title>\n<meta name=\"description\" content=\"Track impressions, clicks, CPM, and conversions with the Coinzilla API. 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