Standing out in crypto isn’t easy, especially when competing with the game’s biggest names. But Bitget, one of the top global crypto exchanges, pulled it off.
After more than two years of working with Coinzilla on brand awareness campaigns, mainly for new crypto listings and exchange visibility, Bitget knew exactly where to turn when time was tight and results mattered.
Recently, Bitget wanted to boost visibility quickly for their Welcome Bonus and LaLiga partnership, so they turned to Coinzilla for premium traffic campaigns that could get results fast.
By leveraging a massive network of high-quality publishers and smart ad placements, Bitget achieved a 120% boost in platform activity. We’re talking about more active traders, higher engagement, and greater brand visibility in an ultra-competitive market.
That helped them maximize their reach and strengthen their position in the crypto space.
Curious how they pulled it off? Keep reading for the full breakdown.
Key Achievements
Massive Reach
Over 30 million impressions have been delivered since early 2025, with 10 million in February alone, significantly boosting Bitget’s brand visibility worldwide.
Traffic Growth
A 120% surge in traffic from January to February 2025, driven by optimized targeting, engaging creatives, and premium placements.
Cost Efficiency
The average CPM was €2.30, based on both Premium and Brand Awareness campaigns in the analyzed period — around 61% lower than the €5.87 industry average in finance.
Introduction to Bitget
Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 100 million users in 150+ countries and regions, Bitget is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions while offering real-time access to Bitcoin prices, Ethereum prices, and other cryptocurrency prices.
Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet offering comprehensive Web3 solutions and features, including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.
Bitget is at the forefront of driving crypto adoption through strategic partnerships, including its role as the Official Crypto Partner of the World’s Top Football League, LaLiga, in Eastern, SEA, and LATAM markets.
It also serves as a global partner of Turkish national athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medallist), and İlkin Aydın (Volleyball national team), aiming to inspire the global community to embrace the future of cryptocurrency.
Bitget’s Challenges Before Partnering with Coinzilla
Bitget has been working with Coinzilla for over two years, running multiple brand awareness campaigns to spotlight new crypto listings and strengthen their exchange’s visibility. For instance, Bitget has launched over 40 new coin listing campaigns, each lasting 4-7 days and with an average CTR of 0.20%-0.30%.
Over time, this consistent collaboration turned into a solid partnership – built on trust, performance, and shared growth.
So, they didn’t waste time shopping around when Bitget needed to push two major initiatives—their Welcome Bonus and a newly signed LaLiga partnership. They came straight to Coinzilla, knowing speed and efficiency were non-negotiable.
With a tight deadline and high expectations, Coinzilla launched premium traffic campaigns that hit high-quality placements, smart targeting, and hands-on campaign management.
The Welcome Bonus campaign gained traction fast, catching the eye of potential users exactly when timing was key. At the same time, the LaLiga announcement reached its target audience seamlessly amplifying its visibility without overshadowing the main spotlight on the bonus promotion.
Key Performance Indicators
To evaluate the effectiveness of Bitget’s campaigns, Coinzilla tracked:
- Traffic Increase – Fundamental for measuring the effectiveness of ad campaigns in driving more users to Bitget’s platform. A steady increase indicates a successful engagement strategy.
- Impressions – A key metric to gauge brand awareness and reach within the crypto community. Higher impressions reflect substantial exposure among the target audience.
- Cost-Effective CPM – Providing optimal budget utilization and maximizing return on investment. A lower CPM while maintaining high visibility means an efficient ad strategy.
Coinzilla’s Approach: Boosting Bitget’s Campaigns
To help Bitget reach its ambitious campaign goals, Coinzilla provided the tools, reach, and expertise needed to connect with the right audience at the right time.
Through our premium publisher network and performance-focused support, Bitget was able to drive impressive results across their Welcome Bonus and LaLiga partnership campaigns.
Here’s how it came together:
STEP 1. Strategic Targeting & High-Impact Placements
Bitget used Coinzilla’s premium ad network to distribute its campaigns across top crypto websites, reaching users on both desktop and mobile for maximum visibility.
To align with their growth goals, the campaigns focused on high-potential markets like Spain, France, Italy, Japan, Brazil, and Canada – ensuring the right message hit the right users.
Moreover, Bitget’s Welcome Bonus and LaLiga campaigns prioritized high-performing ad placements to ensure strong visibility and engagement.
STEP 2. Ongoing Optimization with Expert Support
From the start, performance was solid – but Bitget didn’t stop there. With support from Coinzilla’s account team, the campaigns were continuously refined to improve results.
Together, we:
- Excluded low-performing zones and geos;
- Adjusted CPMs to stay competitive in the ad auction;
- Prioritized premium placements to maintain strong visibility.
These real-time changes helped Bitget scale reach and engagement efficiently, keeping campaign performance high throughout the run.
By February 2025, Bitget had generated millions of impressions and massive traffic spikes – more traders, more engagement, and a stronger foothold in the crypto market.
With a thoughtful approach and Coinzilla’s support, they turned a short-term campaign into a long-term impact.
Results & Impact
Bitget maintained an average CPM of €2.30 during the analyzed period, combining both Premium and Brand Awareness campaigns. This kept ad costs well below the industry average and allowed for efficient budget allocation without compromising visibility on top-tier placements.
The Welcome Bonus and LaLiga Ads contributed to a 120% increase in traffic in just one month, proving the effectiveness of Coinzilla’s ad strategy. The targeted approach ensured higher-quality traffic, leading to better conversion rates for Bitget.
With 30M+ impressions, Bitget significantly strengthened its presence among crypto traders worldwide. The LaLiga campaign, in particular, attracted new audiences, expanding Bitget’s influence beyond the crypto space into mainstream markets.
Testimonial: Bitget on Coinzilla’s Advertising Power
“Coinzilla helped us strategically optimize our Welcome Bonus and La Liga ads, ensuring they reached the right audience on top-tier crypto sites. The results spoke for themselves – significant traffic growth and stronger engagement in just a short time.”
