Attracting high-quality players in the crowded and competitive iGaming space is no easy feat. Jackbit, a rising name in crypto iGaming, faced the challenge of not only driving traffic but also converting that traffic into active players – players who deposit, engage, and return. High ad costs, market saturation, ad fatigue, and intense competition made it even more difficult to stand out.
After testing multiple advertising solutions with mixed results, Jackbit teamed up with Coinzilla – and the difference was immediate. Using a combination of display, native, and popunder ads, they could target the right audience and see much better engagement and conversions.
Between September 2024 and March 2025, Coinzilla’s strategic approach played a key role in Jackbit’s growth. It drove traffic and active users who registered, deposited, and engaged with the platform, solidifying their position in the competitive crypto iGaming market.
Key Achievements
High-Engagement Traffic with Strong CTR
Jackbit achieved an average CTR of 0.58% – more than double the industry average of 0.27%, reflecting strong user interest and engagement.
Massive Growth in User Registrations
Over 1 million new visitors landed on Jackbit’s platform, leading to 608 new user registrations with a 12% conversion rate.
Substantial Brand Recognition in Key Markets
Over 14.4 million impressions were delivered, boosting brand visibility in key markets and laying the foundation for long-term ROI through increased recognition and trust.
Introduction to Jackbit
Jackbit is an online licensed iGaming platform operated by Ryker B.V., offering a top-tier experience for casino and sports betting enthusiasts.
Launched in 2022, Jackbit provides a seamless and secure gaming environment, supporting many cryptocurrencies, including BTC, ETH, and LTC. Players can explore over 7,000 games featuring popular slots, live casino experiences, and exclusive mini games tailored for crypto users.
Beyond its diverse gaming portfolio, Jackbit stands out with competitive sportsbook options, covering Prematch, Live Betting, Virtual Sports, Racing, and E-Sports like Dota, League of Legends, and CS2.
Moreover, the platform is designed to cater to casual players and high rollers, offering instant payments, zero wagering requirements on select promotions, and a VIP Rakeback Club that rewards loyalty with exclusive perks.
Jackbit’s Advertising Challenges
Before partnering up with Coinzilla, Jackbit experimented with various advertising platforms but faced challenges securing consistent, high-value conversions. Thus, the main challenges included attracting high-quality traffic since visitors landed, but few converted and became active users.
Beyond acquiring high-quality traffic, Jackbit aimed to strengthen its online presence in key markets like the US, UK, and Europe. They also needed a performance-driven strategy to attract real and constant players rather than just generating clicks.
Therefore, Coinzilla’s data-driven approach helped tackle these challenges, significantly improving Jackbit’s advertising performance.
Key Performance Indicators
To track campaign effectiveness from September 2024 to March 2025, Jackbit focused on three key metrics:
To measure brand visibility and audience reach.
To assess user engagement.
To determine how many visitors turned into registered users.
These insights allowed Coinzilla to fine-tune Jackbit’s campaigns for the best possible performance.
Coinzilla’s Approach and Solution for Jackbit
Once the Jackbit team shared their goals with their dedicated account manager, the Coinzilla team quickly got to work, implementing a tailored strategy designed to maximize their campaign results.
Here’s how we made it happen:
STEP 1. Choosing the Right Ad Campaigns for Maximum Exposure
With over 8 years of experience in crypto advertising, Coinzilla recommended a tailored campaign strategy built to deliver real results. Jackbit followed our lead and activated Display, Native, and Popunder campaigns – giving them full coverage across high-quality publishers in the crypto and iGaming space.
Thanks to our established premium network, the ads ran on top-performing websites and apps, reaching highly relevant users already engaged with similar platforms.
For Display Campaigns, we ran Premium Traffic on high-traffic crypto websites and apps to guarantee strong visibility and Brand Awareness that expanded Jackbit’s presence across multiple platforms.
At the same time, Popunder Campaigns kept them in front of engaged users, further increasing exposure and interaction.
STEP 2. Precision Targeting and Custom Optimization
Jackbit needed global reach, focusing on key geos and seamless performance across devices. So, we ensured the campaigns were optimized for mobile and desktop users, covering all major operating systems to keep engagement friction-free.
Beyond targeting, what made the difference was hands-on campaign management. From custom banners aligned with Jackbit’s brand messaging to creating visually compelling ads that resonated with their audience, Coinzilla planned, developed, and delivered ad campaigns that converted.
Underperforming geos and placements were removed, while high-performing ones got more budget. CPM bids were fine-tuned to keep Jackbit competitive without overspending.
STEP 3. Measuring Impact and Delivering Strong Results
By carefully segmenting audiences and choosing high-quality placements, we made sure every ad served had the potential to turn into real platform activity.
And that strategy delivered. The campaigns drove substantial volumes of new visitors, converting a strong percentage into registered users.
More importantly, many of those users didn’t stop at registration – they deposited, engaged with the platform, and came back, showing real interest beyond a single click.
The campaigns also generated significant visibility across Jackbit’s target markets, helping to boost brand recognition where it mattered most. Combined with consistent engagement rates, the results proved that with the right strategy and expert execution, performance marketing in the iGaming space can actually lead to long-term impact—not just short-term spikes.
Results & Impact
Jackbit efficiently managed its ad spend while maintaining a 0.58% average CTR, indicating a strong user interest level. The campaign reached a well-targeted iGaming enthusiast audience, ensuring high traffic quality. Coinzilla’s strategic ad placements allowed Jackbit to optimize costs while continuously increasing engagement rates.
Over 1 million new visitors landed on Jackbit’s platform, with 608 users registering during the campaign. The 12% conversion rate demonstrated that the traffic driven by Coinzilla was high in volume and intent, leading to quality player acquisitions.
With 14.4 million impressions, Jackbit significantly boosted its visibility in the crypto iGaming market. The increased exposure helped establish the platform as a trusted and recognized name in the industry, particularly in competitive markets such as the US, UK, and Europe.
Testimonial: Jackbit on Coinzilla’s Performance
“We’ve tried several similar platforms, but for us, none have delivered results like Coinzilla. From the start, the performance, campaign management, and support have been outstanding. We’re excited to continue our partnership and look forward to further success with Coinzilla.”
Boost Your iGaming Marketing Efforts with Coinzilla!
If you’re looking to scale your advertising and drive high-quality traffic, Coinzilla is your ideal partner. Contact us today and see how we can help grow your brand!
