Bogdan Cretu If you’re serious about growing your brand in the crypto industry, Coinzilla Marketplace offers a powerful suite of advertising solutions built specifically for the digital finance ecosystem.
Whether you’re launching a new project, expanding your offering, or simply want to strengthen your brand’s visibility, Coinzilla connects you with reputable publishers, niche crypto websites, social media communities, and video creators. You can run targeted campaigns that match your message with the right audience without wasting time or budget.
Plus, you won’t be left navigating it alone. A dedicated account manager will support you from day one, helping you choose the right formats, coordinating campaigns, and ensuring everything runs smoothly.
Here’s a closer look at what’s available in the Marketplace and how it can help you achieve measurable results.
Coinzilla Marketing Offers
1. Press Releases
A Press Release is your go-to format for formal announcements—whether you’re introducing a new product, holding a contest, rolling out a partnership, or expanding your services.
Press releases on Coinzilla typically range between 600 and a maximum of 1000 words and follow a clear editorial structure, often using the inverted pyramid format:
- Lead – A strong opening that highlights the most important info.
- Nut Graph – The who, what, when, where, and why of your announcement.
- Body – Supporting details, benefits, features, and reasons to engage.
- Closing – Provide a general background about your project or company, plus contact info.
The structure can be adjusted depending on your goals and the platform’s editorial style. Once published, your press release will appear in either the news or PR section of the selected website, depending on the publisher.
2. Sponsored Articles
Sponsored Articles allow you to go beyond a simple announcement. They’re designed for in-depth content explaining how your product or service works and highlighting its benefits. Unlike press releases, these don’t need a news angle. They’re ideal for educational, promotional, or conversion-focused storytelling.
These articles are generally between 700 and a maximum of 1000 words and typically include:
- Intro;
- Company background;
- Detailed product overview;
- Main benefits and key selling points (an ideal spot for promos);
- Conclusion with contact info and call-to-action.
Most platforms will mark them with a “Sponsored” label, but the post is treated like any regular article published in the site’s main feed.
Also, each Sponsored Article must be unique per publisher—meaning you can’t reuse the same piece across multiple sites. This ensures better SEO results and avoids duplicate content flags.
3. Organic Articles
Organic Articles are best when your goal is to position your brand as an industry thought leader. These pieces focus on educating the reader about relevant industry topics, trends, or problems—while weaving your product into the narrative in a natural, subtle way.
Unlike sponsored articles, you’re not directly selling here. You’re creating value by sharing insights your target audience genuinely cares about.
Expect these to be a bit longer (800 to 1,000 words) and structured like this:
- Intro;
- Topic overview with data or stats;
- Pain points or industry challenges;
- Discussion of potential solutions or future trends (where you casually mention your product);
- Conclusion.
Although they may seem restrictive at first, these articles often perform better than promotional ones, thanks to their informational value and higher organic reach.
In the same manner as a Sponsored Article, each Organic Article must be unique per publisher, so you can’t reuse the same piece across multiple sites. Organic Articles are more SEO-oriented, and search engines penalize duplicate content by lowering visibility or ignoring it altogether.
Furthermore, tailored content feels more relevant to each publication’s audience, boosting engagement, building trust, and driving better long-term results.
4. Buttons
The Buttons allow you to introduce graphic elements with CTAs that drive traffic to your landing pages. They are not just banner ads but actual buttons that appear on our partners’ websites or mobile apps.
Although they may seem simple, they have the potential to integrate really well with the platforms they show on and drive more action organically.
5. Banner Ads
Banner Ads allow you to buy ad inventory directly on a specific website. This category is the perfect solution for showing your ad exclusively on one site rather than spreading your budget across a network.
The inventory slot is purchased for one full month, meaning your ad will be constantly visible in a dedicated spot on the publisher’s website. These placements are more expensive than network-based ads but offer guaranteed visibility.
You can choose between an exclusive slot, where only your ad is displayed, or a rotating banner slot that shares visibility with others.
Between the available positions and formats, you will find:
- Header Banner Ad;
- Sidebar Banner Ad;
- Sticky Banner Ad;
- SiteSkin Ad;
- Leaderboard Banner Ad;
- Homepage Banner Ad.
- … and more.
6. Advertising
The Advertising section brings together promotion formats that don’t neatly fit into the other categories listed on the platform. Think of it as a catch-all space for unique or less conventional ad opportunities that still deserve visibility.
Here, you’ll find other forms of exposure that are just as effective but don’t follow the structure of an article, banner, or newsletter.
Here, you’ll typically find:
- Push Notifications in Apps – Deliver direct messages through partner mobile apps.
- Airdrop Listings – Promote your token giveaways to active crypto users.
- Directory Listings – Get listed in crypto directories and calendars for long-term exposure.
Your account manager can help you choose the right option based on your goals and budget, ensuring the reach you need.
7. Text Ads
The Text Ads category refers to showcasing a marketing text in a visible location, primarily on cryptocurrency data provider platforms.
Their main advantage is that they adapt the aesthetics of the website you display them on and that you can choose the specific publisher.
Depending on your campaign goals and budget, you can choose between monthly placements, weekly options, or an impression-based offer.
8. Newsletters
You can use the Newsletters Listings to contract publishers to send an email campaign to their subscriber list in which they talk about your brand and product.
Nowadays, some marketing newbies think that email marketing is dead. Yet, it is the cheapest and most rewarding marketing channel, but only if you build up a massive audience.
Therefore, by paying for a newsletter, you can have a campaign sent to an already-built cryptocurrency email subscriber list in your name.
Our publishers have audiences ranging from 15K to 1M subscribers with a 15–20% average open rate.
9. Social Media Posts
The Social Media Post is a type of listing that allows you to get publishers with significant X (Twitter), Telegram, and other platforms’ communities to write information about your brand and product on their feeds.
By accessing their communities, you can get the social media crypto community excited and create buzz around your project.
This way, you do not only spread the news but potentially expand your own social media audience.
10. Video Advertising
The Video Advertising category features listings from creators and platforms that offer sponsored video content, including YouTube reviews, interviews, and project overviews.
These formats are ideal for giving your brand a face and voice and building credibility through authentic, on-camera promotion. Whether you’re launching a token, product, or update, video content helps you connect emotionally with your audience and reach wider communities through creators’ existing followings.
Final Thoughts
Now that you know what we offer in the Marketplace, you’re probably already eyeing a few options. Whether you’re planning a full-blown launch or just testing the waters, we’ve got listings that fit every style and budget.
As for payment methods, you can pay in crypto through CoinGate or use your credit card via Stripe.
DISCLAIMER. However, before proceeding with any payments, we strongly recommend discussing your project with our team. This allows us to verify and approve your project, ensuring it aligns with our guidelines and meets your campaign goals. Please refrain from making payments independently without prior approval to avoid any issues and ensure a smooth campaign launch.
If you’re not 100% sure what to choose or how to get started, contact your dedicated account manager. Our account managers will review your project and help you select the best listings for your needs.
