In an industry where new token launches happen daily, execution and timing differentiate between obscurity and a standout debut. Shieldeum, a next-generation DePIN and AI infrastructure platform for Web3, understood this perfectly. To maximize reach and gain meaningful traction for their SDM token, the team at Shieldeum began planning early, months in advance.
They partnered with Coinzilla to execute a well-coordinated, multi-phased campaign covering community building, airdrop promotion, token generation event (TGE) momentum, and post-launch awareness to bring this vision to life.
The result is measurable success across every milestone and a model token launch strategy that others in the industry can now replicate.
Key Achievements
Successful Multi-Exchange Launch Campaign Across Tier-1 Platforms
Coinzilla supported Shieldeum’s SDM token listing across five top exchanges by executing high-impact campaigns tailored for each phase (before, during, and after launch), ensuring visibility, timing precision, and message consistency across all channels.
Strategic Market Penetration Through Tiered GEO Targeting
Coinzilla generated over 80.9 million impressions during the campaign. Top-performing countries included Turkey (8.1M impressions), India (7.4M), and the United States (7.4M), with the U.S. also delivering the highest CTR at 0.58%, confirming both reach and relevance in high-value markets.
Massive Delivery Across Devices and Platforms
Coinzilla’s campaign reached users where they were most active, with 43% of impressions on Android, 30% on Windows, and 20% on iOS. This distribution reflects effective cross-platform delivery and balanced exposure across environments.
Introduction to Shieldeum
Shieldeum is a DePIN (Decentralized Physical Infrastructure Network) and AI-layer project focused on building next-generation infrastructure for the Web3 economy.
Through its decentralized and AI-augmented solutions, Shieldeum aims to offer scalable, high-performance infrastructure that is accessible to anyone. The platform allows users to interact with its AI services directly from the website, without a wallet or subscription, increasing adoption through ease of use.
SDM, the native token powering the Shieldeum ecosystem, is key in incentivizing network growth and securing AI and DePIN infrastructure through staking, rewards, and governance.
Shieldeum’s Challenges Before Coinzilla
Shieldeum was preparing to launch its SDM token but lacked a structured advertising plan to guide users through the key phases of a token rollout. There was no funnel to build early visibility, drive participation in the airdrop, or generate sustained engagement around the listing.
Although the Shieldeum team had prior experience with token launches, the complexity and scale of this campaign required seamless coordination across channels, creative assets, and exchange timelines. Coinzilla stepped in to streamline execution and ensure consistent messaging throughout a fast-moving, multi-platform rollout.
Reaching the right users was also a major concern. Without access to crypto-native advertising channels, it was difficult to generate genuine interest from users in Tier-1 and Tier-2 markets, audiences critical to the adoption and initial momentum of SDM.
Key Performance Indicators
Throughout the campaign lifecycle, performance was tracked against clear objectives:
- Impressions & Reach – To measure overall visibility and campaign scale across all phases, from pre-launch to post-launch.
- CTR & Engagement – To assess user interaction levels across platforms, formats, and key moments in the launch timeline.
- Device & OS Distribution – To evaluate which operating systems and device types generated the highest traffic and engagement.
- Ad Format Performance – To identify which banner sizes and creative types drove the majority of impressions and user interaction.
Coinzilla’s Campaign Strategy for Shieldeum
Considering our experience with complex token launch cycles, Shieldeum decided to delegate the campaign strategy and execution to our team fully. Coinzilla managed Shieldeum’s movement across a well-defined timeline, ensuring each launch stage had the proper focus and firepower to deliver results.
STEP 1. Pre-Launch: Ecosystem & Awareness Building (April–July 2024)
As soon as Shieldeum’s website became functional and the product could be accessed freely, Coinzilla launched banner and native ad campaigns to drive early awareness and bring initial users into the platform.
Ad messaging focused on:
- “New AI DePIN project”
- “Pre-Token Launch”
- “Join the fastest growing DePIN of 2024”
Campaigns were rolled out across Coinzilla’s entire publisher network, introducing the project to early-stage crypto users and building a steady pipeline of interest.
This phase also allowed the team to test creatives, collect early traffic data, and set the foundation for a strong airdrop launch.
STEP 2. Airdrop Campaign Momentum (August 2024)
With a user base now partially activated, the next step was to amplify interest via an incentive-based airdrop campaign.
Creative messaging included:
- “NEW: $1,000,000 SDM – Telegram App & Airdrop”
- “ChainGPT Exclusive Incubation”
Campaigns at this stage were tightly targeted, designed to increase participation and Telegram onboarding.
Airdrops are a common growth hack, but making them effective requires sharp creatives, premium placements, and active campaign tuning. Coinzilla provided all three.
STEP 3. Launch Week Precision Execution (November 2024)
Originally scheduled for October 30, 2024, the SDM token launch was moved to November 28, 13:00 UTC, due to market factors. Coinzilla quickly adapted and restructured the campaign timeline.
In the final 48 hours before TGE, a burst campaign was activated with high-frequency display ads and scheduled mobile push notifications:
- One push notification 4 hours before TGE on thecrypto.app;
- Another push 30 minutes after launch to announce SDM is live and tradable.
Launch ads messaging:
- “Hottest New DePIN Launch”
- “Partner of AWS, Google, Microsoft, Meta”
- “Token launch November 28th – 13:00 UTC on KuCoin, Gate, PancakeSwap, MEXC”
- “Don’t miss out!”
The creatives and placements were aligned with trader habits, maximizing exposure when interest was highest. Users across the US, Germany, India, UAE, and Spain saw launch-day content at key moments.
STEP 4. Post-Launch Follow-Up & Exchange Visibility (December 2024)
Once SDM was listed on multiple exchanges, the ad creatives were updated promptly:
- “$SDM live now on Kucoin, Gate, MEXC, PancakeSwap”
Coinzilla continued select brand awareness campaigns to extend impact and support a Bitpanda listing announcement.
Results & Impact
Coinzilla executed each campaign in direct sync with Shieldeum’s token rollout, supporting the airdrop, TGE, and post-launch phases with timely creatives, ad placements, and push notifications. Campaign timing ensured maximum impression delivery at critical moments, including pre- and post-TGE windows.
Campaigns were adapted for high-priority regions, including the USA, Germany, UAE, India, and Spain, with delivery optimized per channel to ensure relevance and high-quality reach. Combined impressions across Turkey, India, and the U.S. exceeded 23 million, validating the impact of tiered targeting.
Coinzilla maximized visibility across devices, browsers, and platforms, ensuring Shieldeum stayed top-of-mind during critical launch moments. Total impressions surpassed 80 million, with peak delivery through Banner320x100 (33%) and Banner300x250 (21%) formats.
Testimonial: Shieldeum on Coinzilla’s Strategic Impact
“At Shieldeum, we’re building cutting-edge AI and DePIN infrastructure for Web3. To grow our ecosystem, we needed a partner that understands performance marketing in the crypto space, and Coinzilla delivered. Their premium placements, advanced targeting, and trusted publisher network gave us measurable traction during key campaigns.
Coinzilla understands the nuances of scaling Web3 projects while protecting brand integrity. For any serious project looking to reach real users, Coinzilla is a smart choice.”
Want to Plan a Successful Token Launch Like Shieldeum?
Explore how Coinzilla can tailor a full-funnel crypto advertising plan to your launch timeline. Whether you’re in early product phases or just weeks away from TGE, we’ll help you scale visibility, engagement, and results.
