Breaking through in the crypto investment market means more than just being visible; it requires building trust and reaching the right audience with the right message.
Trakx, a regulated French fintech company offering crypto index investing, recognized this need. With a strong product offering in Crypto Tradable Indices (CTIs), the company needed to increase visibility among institutional and professional European investors and gain more substantial traction from its advertising efforts.
To do that, Trakx partnered with Coinzilla to improve traffic quality, increase brand visibility, and support the launch of its TRKX token. The objectives were clear: drive high-intent engagement, build lasting brand credibility, and reach decision-makers in key markets.
By combining Coinzilla’s premium display network with strategic marketplace placements, Trakx achieved measurable visibility, engagement, and brand authority. While Trakx handled content creation, developing sponsored articles, press releases, and organic posts, Coinzilla managed the targeting, placement, and optimization to ensure maximum impact.
This case study outlines the strategy, execution, and results behind the campaign.
Key Achievements
Boost in Impressions & Clicks
Trakx’s campaigns achieved strong visibility, delivering over 1.3M impressions and generating over 2.4K clicks from targeted European desktop users, helping the brand reach high-intent audiences in key financial markets.
Strong Click-Through Rate (CTR)
Trakx maintained an average click-through rate (CTR) of 0.20% throughout the campaign, reflecting steady user engagement with their display ads across premium crypto platforms.
Increase in Brand Authority
Trakx strengthened its market presence and credibility through press releases and sponsored and organic articles on high-profile crypto sites via the Coinzilla Marketplace. As an added benefit, their scores on specialized SEO tracking tools improved.
Introduction to Trakx
Trakx is a regulated French fintech company offering crypto index investing through Crypto Tradable Indices (CTIs), pre-built portfolios designed for easy, diversified exposure to digital assets.
Registered with France’s AMF, the platform targets institutions, financial professionals, and high-net-worth individuals seeking secure, compliant crypto market access.
Trakx focuses on thematic and yield-earning indices, with solutions tailored to different risk profiles. It emphasizes strong custody, liquidity, and regulatory standards to help traditional investors confidently enter crypto.
Backed by a team from firms like Goldman Sachs and Bloomberg and partnerships with Lumrisk and MSCI, Trakx continues to grow its offerings and invest in long-term trust. The TRKX token powers platform operations and future development.
Trakx’s Advertising Challenges
Before partnering with Coinzilla, Trakx had a solid product but struggled to reach the proper target audience. Their previous campaigns generated impressions, but clicks were low, and conversions were weaker. The traffic just wasn’t converting into users who stayed.
In addition, standing out in a saturated crypto ad space was proving tricky. Competing for attention without strong brand recognition meant they weren’t getting the trust or authority needed to move the needle, especially among institutional and professional investors.
Even more, past advertising efforts were hit-or-miss. Thus, rising costs and inconsistent ROI made their growth strategy unsustainable. As a result, Trakx needed a better game plan, something targeted, transparent, and scalable.
So, Trakx partnered with Coinzilla for two reasons: performance backed by transparency and premium marketplace exposure. With high-impact display placements, branded HTML5 creatives, and access to top-tier media outlets, Trakx was ready to shift gears.
Taking advantage of the Coinzilla Marketplace, rolling out press releases for product updates, publishing sponsored content on investor-focused platforms, and leveraging organic articles improved their brand and SEO visibility, getting where their audiences are and gaining trust through sending the right message at the right time.
This multi-channel mix gave them the flexibility to scale fast, target smart, and finally gain the traction their product deserved.
Key Performance Indicators
To measure the success of Trakx’s campaigns, Coinzilla monitored a set of core performance metrics that aligned with their growth and visibility goals:
- Impressions – A crucial indicator of brand exposure. High impression volumes across premium placements reflected strong visibility and consistent reach among targeted European crypto audiences.
- Clicks – Click volume provided direct insight into user interest. It showed how many users were motivated to visit the Trakx platform after viewing the ads, helping measure campaign pull.
- Click-Through Rate (CTR) – CTR helps gauge how efficiently impressions convert into clicks. It also revealed whether the ad creative, messaging, and placement strategy were optimized for action, not just visibility.
Coinzilla’s Approach to Drive Results for Trakx
Despite a limited budget, Coinzilla developed a multi-pronged strategy focused on smart placements, creative refinement, and hands-on campaign management to support Trakx in building visibility, increasing conversions, and launching their TRKX token.
Here’s how it all came together:
STEP 1. Strategic Marketplace Coverage
Our team started with Trakx to align on the objectives and ensure every move supported their business goals: boosting user registrations, increasing trading activity (especially around the TRKX token), and building stronger brand recognition among European crypto audiences.
We mapped out a dual strategy to support that: targeted display placements via Coinzilla’s premium ad network and broad marketplace exposure.
Since Trakx provided all the required content, the company also used Coinzilla’s crypto-native marketplace to run its assets across some of the industry’s most trusted and authoritative media outlets.
Names like BeInCrypto, CryptoPotato, CryptoBriefing, Coinspeaker, CoinLore, and Finbold not only brought brand reach, relevance, and long-term organic impact but also built a solid foundation for performance.
Moreover, we also secured a directory listing on CryptoSlate, a feature not available in the marketplace. After the client flagged their interest, our team acted as a double sword, offering a beneficial side for both the publisher and the client. Thus, negotiated directly with the media outlet and made the listing possible.
STEP 2. Display Campaigns, Engaging Creatives & HTML5 Enhancements
On the display side, from May to October 2024, Trakx ran targeted desktop display campaigns across Europe. These included general brand awareness ads and high-impact placements on platforms like Dextools, Etherscan, Polygonscan, and Blockchain.com to reach quality, action-ready users.
The display campaigns ran for nearly five months, backed by ongoing marketplace visibility throughout the year. Trakx targeted desktop traffic across Europe, opting to stay within that scope despite proposals to expand on mobile.
They provided the initial banner designs, which our creative team then upgraded into animated HTML5 formats, optimized to capture attention and drive higher engagement.
The messaging was bold and action-oriented, featuring clear calls to action such as “Get TRKX,” “Join Trakx Now,” and “Trade Smart – Trade on Trakx.”
These upgrades helped drive stronger click-through rates and deeper engagement.
STEP 3. Smart Optimization & Dedicated Support
Coinzilla’s account team actively monitored performance from launch to wrap-up, making continuous adjustments to maximize results. That included:
- Removing underperforming placements;
- Adjusting CPM bids to stay competitive;
- Fine-tuning frequency caps to reduce ad fatigue.
In parallel, our team also tracked the performance of all marketplace content, ensuring each press release, sponsored article, and organic post was published as scheduled and analyzing the impact on visibility and traffic.
Throughout the campaign, feedback loops stayed strong, with clear communication and a collaborative, data-informed approach to optimization.
Together, these efforts helped Trakx:
- Gain visibility on premium crypto websites;
- Drive traffic with a higher intent to convert;
- Strengthen brand authority in a competitive space.
With the right mix of targeting, creative polish, and campaign oversight, Coinzilla helped Trakx meet its goals and lay the groundwork for future growth. This was achieved through display performance and sustained marketplace exposure that reinforced brand presence across key crypto platforms.
Results and Impact
Over 1.3 Million Impressions and Over 2.4K Clicks Delivered
The display campaign resulted in over 1.3 million impressions and 2.4k clicks, giving Trakx a significant performance boost in a highly competitive environment. These numbers translated into more visits from qualified users across Europe, particularly in markets where the platform sought to grow awareness. Instead of spreading reach too thin, focusing on desktop placements allowed Trakx to engage more intentional users, leading to better-quality interactions.
Trakx maintained an average CTR of 0.20% throughout the campaign, signaling solid engagement from viewers who saw and acted on the ads. Given the context (crypto-index trading aimed at professionals and institutions), this CTR reflects strong alignment between the creative, the audience, and the message. The direct and persuasive ad copy stood out across the display network and encouraged users to take the next step, whether learning more about the TRKX token or exploring the platform’s CTIs.
As Trakx secured coverage across reputable crypto publications, the brand’s visibility among institutional and professional investors increased significantly. A key outcome of this broader exposure was a noticeable strengthening of the brand’s digital presence. While not the primary objective, this improvement supports greater long-term discoverability in organic search and reinforces the brand’s credibility in the eyes of both users and search engines.
“Working with Coinzilla has been a key part of Trakx’s growth strategy, supporting both our editorial and advertising efforts.
Through Coinzilla’s marketplace, which features the most renowned crypto-related websites, we were able to select high-quality publishers easily. This allowed us to significantly strengthen our SEO by building authoritative backlinks, guest posts, and press releases, and generating high-quality traffic sources.
On the advertising side, Coinzilla offers one of the most transparent and extensive selections of crypto websites available. The platform makes it easy to choose sites and autonomously add them to our campaigns, giving us full control over placements and strategy.
Throughout the process, Coinzilla’s support team consistently stood out for their clarity, speed, and flexibility, helping us execute our campaigns quickly and efficiently.
Coinzilla has proven to be a reliable and highly effective partner, playing a vital role in helping Trakx build a strong and recognized presence among crypto exchanges and becoming a leader in crypto-index trading products.”
