Crypto advertising regulations have tightened worldwide. This makes it harder for brands to promote digital assets without triggering compliance issues. Each country has unique rules and disclosure requirements. A single misstep can result in rejected campaigns, blocked accounts, or large financial penalties. 

This regulatory patchwork creates uncertainty for crypto advertisers. Platforms and governments frequently update their restrictions. Marketers must continually adapt or risk having their campaigns paused or penalized. 

To help you stay compliant and plan your campaigns with confidence, this guide breaks down the crypto advertising regulations in major regions worldwide. It covers the US, EU, UK, UAE, Singapore, China, Canada, and leading ad platforms. You’ll learn what’s allowed, what’s restricted, and how to navigate today’s evolving advertising landscape.

United States (US) – Heavily Regulated Market 

Active frameworks that regulate crypto advertising 

• Securities Act of 1933 
• Securities Exchange Act of 1934 
• The Howey Test 
• Commodity Exchange Act 
• Bank Secrecy Act / FinCEN rules 
• GENIUS Act (2025) for stablecoins 

How crypto advertising is regulated in the US 

Crypto advertising falls under existing financial regulations rather than a single unified crypto-specific law. When a token behaves like a security under the Howey Test, advertisers must comply with the rules that already apply to traditional investments. 

Ads promoting security-type tokens must adhere to strict disclosure rules and refrain from making any misleading claims. If a token is treated as a commodity, the Commodity Exchange Act applies to promotions tied to trading or derivatives. 

The GENIUS Act introduces additional rules for stablecoin issuers, requiring clear transparency about reserves and audits (and ads must accurately reflect those obligations). 

The SEC oversees security-related promotions, the CFTC handles commodity-related ones, and FinCEN regulates money-transmission activity connected to promotional offers. 

There’s no single “crypto advertising law,” but advertisers are expected to meet the same standards as financial companies when promoting regulated digital assets. 

Sanctions for those who don’t respect these laws 

For ads promoting a token treated as a security without proper disclosures or approvals, the SEC may impose fines up to $250,000 per violation for individuals and up to $1,000,000 per violation for companies, along with orders to return profits made from misleading promotions and limits on running future crypto ads.  

High-profile enforcement examples include Kim Kardashian, who paid $1.26 million, and Paul Pierce, who paid $1.4 million for undisclosed promotions. 

For tokens treated as commodities, the CFTC may issue penalties of up to $1,000,000 per violation or triple the financial gain, whichever is higher. Recent misleading marketing cases have resulted in more than $2.6 billion in total penalties across multiple actions. 

For stablecoins under the GENIUS Act, non-compliance with reserve or disclosure rules can trigger fines of up to $5,000,000 per violation, and regulators may suspend or revoke the issuer’s ability to operate or advertise. 

Penalties vary by case, but fines commonly range from hundreds of thousands to several million dollars, alongside potential bans on crypto advertising activity. 

European Union (EU)

Active frameworks that regulate crypto advertising 

• Markets in Crypto-Assets Regulation (MiCA) 
• Digital Services Act (DSA) 
• General Data Protection Regulation (GDPR) 
• Unfair Commercial Practices Directive (UCPD) & national advertising rules 
• Audiovisual Media Services Directive (AVMSD) 

How crypto advertising is regulated in the EU 

Crypto advertising follows a harmonized framework across all 27 EU Member States, centered around MiCA. The regulation requires that any promotional communication targeting EU consumers is fair, clear, not misleading, and aligned with the information provided in the crypto-asset’s white paper. Ads must be clearly identifiable as advertising and must include a statement explaining that no EU authority has approved the content of the ad. 

National Competent Authorities (NCAs) enforce the rules, coordinated by ESMA and the EBA. 

The DSA imposes transparency obligations on platforms and ad networks, requiring clear information about who funds an ad and limiting targeting practices that involve minors. 

GDPR restricts how personal data can be used for targeting and requires a lawful basis for any processing. 

Consumer protection laws under UCPD and audiovisual rules under AVMSD prohibit misleading claims, exaggerated promises, or any suggestion of guaranteed returns. Ads must include clear risk warnings about volatility and lack of investor protection. 

Sanctions for those who don’t respect these laws 

Under MiCA, NCAs may impose a wide range of measures, including suspending services, ordering ad removal, or banning management. Fines vary by country, but many Member States impose penalties ranging from hundreds of thousands of euros to several million euros, depending on the severity. 

Under the DSA, large platforms that fail to meet transparency or ad-targeting obligations may face fines of up to 6% of their global annual turnover. 

Under the GDPR, the misuse of personal data in ad targeting may result in penalties of up to €20 million or 4% of the company’s global annual turnover. 

Under consumer law and national advertising regulations, penalties range from corrective orders to fines, commonly between €100,000 and several million euros, depending on the degree of misleading or harmful nature of the promotion. Certain Member States may apply criminal penalties for severe violations. 

A crypto advertiser or platform failing to comply may face ad removals, commercial disruptions, multi-million-euro fines, and restrictions on marketing activities within the EU. 

United Kingdom (UK)

Active frameworks that regulate crypto advertising 

• Financial Services and Markets Act 2000 (FSMA) – Financial Promotions Regime applied to crypto assets 
• Financial Promotion (Amendment) Order 2023 
• FCA Policy Statement PS23/6 “Financial Promotion Rules for Crypto Assets” 
• FCA Guidance FG23/3 on crypto asset financial promotions 

How crypto advertising is regulated in the UK 

Since October 2023, the UK has enforced one of the strictest crypto advertising regimes worldwide. Any crypto promotion targeting UK consumers must be issued or approved by an FCA-authorized firm or a registered crypto business under the Money Laundering Regulations.  

Ads must be fair, clear, and not misleading, and must include the mandatory warning: “Don’t invest unless you’re prepared to lose all the money you invest.” 

First-time investors must receive a 24-hour cooling-off period, and incentives such as bonuses, referral rewards, or claims suggesting easy profits are prohibited. 

The rules apply to any communication “capable of having an effect in the UK,” meaning overseas advertisers are also responsible for compliance. 

The FCA actively reviews online promotions, influencer campaigns, and platform ads, and can require immediate withdrawal of content that violates financial promotion rules. 

Sanctions for those who don’t respect these laws 

Breaching Section 21 of the FSMA by issuing unauthorized or misleading crypto promotions is a criminal offence, punishable by up to two years of imprisonment, an unlimited fine, or both. 

The FCA may also issue cease-and-desist orders, add firms to its public warning list, and restrict or suspend their ability to market to UK consumers. 

There is no fixed maximum fine, but enforcement actions often result in multi-million-pound penalties, particularly for unregistered overseas exchanges.  

In recent cases (2024–2025), several platforms were ordered to stop all UK promotions within 24 hours and faced fines reaching several million pounds under broader misconduct powers. 

Persistent violations may result in criminal prosecution, permanent advertising bans, and the loss of registration for UK-based crypto businesses. 

United Arab Emirates (UAE)

Active frameworks that regulate crypto advertising 

• Federal-Decree Law No. 6 of 2025  
• Virtual Assets Regulatory Authority (VARA) Marketing Regulations 2024 (Dubai) 
• Securities and Commodities Authority (SCA) Virtual Assets Platform Operators Resolution No. 26 of 2023  
• Central Bank of the UAE (CBUAE) Payment Token Services Regulation (PTSR) 

How crypto advertising is regulated in the UAE 

In the UAE, crypto promotions are reviewed by several regulators depending on the location and the type of asset. Under Federal Decree Law No. 6 of 2025, promoting cryptocurrencies or related financial services is considered a licensable activity. Ads must be accurate, not imply legal tender status, and clearly match the licensed service being offered. Any marketing visible in the UAE (even if created abroad) falls under these rules. 

Dubai’s VARA requires crypto service providers to follow strict marketing standards, including no misleading claims, clear disclosure of licensing status, and no hidden cross-border targeting. 

Onshore UAE (outside free zones) is supervised by the SCA, which requires platforms to list only approved assets and ensure that all marketing aligns with the official permissions granted. 

The CBUAE sets rules for payment tokens, restricting advertising for unapproved stablecoins and requiring clear transparency around risks and licensing. 

Sanctions for those who don’t respect these laws 

Under Federal Decree Law No. 6 of 2025, violations can lead to fines ranging from AED 50,000 to AED 500,000,000 (approximately $13.6 million), along with the possibility of imprisonment for responsible individuals. 

Under VARA regulations, marketing breaches may result in fines ranging from AED 100,000 to AED 5,000,000, suspension of services, or full license revocation for repeated misconduct. 

The SCA and CBUAE can also impose restrictions, mandatory suspensions, or full operational bans for firms that advertise services or tokens they are not licensed to offer. 

Singapore – Medium Regulated Market  

Active frameworks that regulate crypto advertising 

• Monetary Authority of Singapore (MAS) guidelines for Digital Payment Tokens (DPTs) under the Payment Services Act (PSA) 
• MAS marketing and promotional rules for DPT services 
• Amendments to the Securities and Futures Act (SFA) and related guidance for digital token service providers (DTSPs) 

How crypto advertising is regulated in Singapore 

Singapore limits the placement and display of crypto ads. MAS prohibits marketing that portrays digital tokens as low-risk or easy to profit from, and mass-market advertising (such as ads on public transport, billboards, or influencer promotions) is not allowed unless it occurs strictly through a firm’s own website or app. 

Companies must hold the appropriate licensing under the PSA and SFA if they promote or operate token services accessible to Singapore users. 

Overseas firms are also required to comply if their ads affect Singapore residents. 

Promotions must include adequate risk warnings and cannot offer incentives, rewards, or messaging that encourages excessive trading or suggests guaranteed returns. 

Firms must ensure that all marketing materials accurately reflect their approved regulatory status. 

Sanctions for those who don’t respect these laws 

Under MAS rules, marketing violations can trigger civil or criminal penalties. Non-compliance with DTSP licensing or promotional requirements may result in fines of up to SGD 270,000 (≈ approximately $200,000) or imprisonment for up to three years. 

MAS may also revoke licenses, require firms to exit the Singapore market, issue public warnings, or disqualify individuals responsible for misleading promotions. 

Because these penalties are defined at the statutory level, any improper crypto advertising is treated as a high-risk compliance breach. 

China – Total Ban 

Active frameworks that regulate crypto advertising 

• People’s Bank of China (PBoC) and the State Council have banned all crypto-related activities 
• Advertising Law of the People’s Republic of China (Revised 2021) 

How crypto advertising is regulated in China 

Since crypto advertising is not allowed, it is automatically illegal and subject to the country’s strictest financial and cyber enforcement measures.  

More precisely, crypto trading, issuance, and promotion are completely banned in mainland China. The PBoC and other authorities classify any advertisement or online communication promoting cryptocurrencies, exchanges, or wallets as illegal financial activity.  

Due to the blanket prohibition, there are no specific regulations governing crypto advertising (any form of promotion or marketing of crypto assets to Chinese residents is unlawful).  

Sanctions for those who don’t respect these laws 

Promoting or advertising crypto services in China can lead to criminal charges, fines exceeding ¥100,000 (CNY), and prison sentences of up to five years under financial crime provisions.  

Authorities also have the power to seize assets, block websites, and ban individuals from financial activity.   

Canada 

Active frameworks that regulate crypto advertising 

• Canadian Securities Administrators (CSA) / Investment Industry Regulatory Organization of Canada (IIROC) Staff Notice 21-330, Guidance for Crypto-Trading issued September 23, 2021. Platforms: Requirements relating to Advertising, Marketing and Social Media Use 
• Provincial securities legislation  
• Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) registration and MSB requirements under the Proceeds of Crime (Money Laundering) and Terrorist Financing Act 

How crypto advertising is regulated in Canada 

When a crypto trading platform (CTP) in Canada facilitates assets that may qualify as securities or derivatives, the CSA and IIROC expect that any advertising, marketing, or social media content complies with existing securities legislation and dealer/marketplace rules.   

Platforms must avoid false or misleading statements, such as implying regulatory approval or registration status when none exists, or promoting gambling-style contests, referral bonuses, or “get-rich-quick” schemes. Even if the asset is not a security, CTPs must check whether the marketing triggers registration or suitability obligations.  

The federal AML regime requires firms to be registered as MSBs with FINTRAC if they deal in virtual currency exchange or transfer services, which draws in compliance obligations for promotion as part of the business activity.   

Sanctions for those who don’t respect these laws 

Canada does not set a specific fixed fine amount within the advertising guidelines for crypto marketing. However, regulators may use the full range of provincial securities enforcement powers and federal AML penalties.  

For example, unregistered crypto platforms may face enforcement actions, cease trade orders, removal of registration, and civil monetary penalties under provincial securities acts.  

For AML violations, for example, FINTRAC recently imposed a fine of C$176.9 million (≈ approximately US$126 million) on a cryptocurrency dealer for failing to report suspicious transactions, signaling risk for crypto-service providers. 

Current Regulations on Major Platforms

Friendly Crypto Advertising Platforms & Geos

The Friendliest Countries with Crypto Advertising 

• United Arab Emirates (UAE); 
• Singapore; 
• Switzerland; 
• Malta; 
• Gibraltar; 
• Estonia; 
• Portugal; 
• Cyprus; 
• Georgia; 
• Cayman Islands. 

The Friendliest Platforms for Crypto Advertising 

• Coinzilla Ad Network; 
• Brave Ads / Brave Browser 
• Telegram; 
• Reddit; 
• X (formerly Twitter); 
• Quora Ads. 

Why Coinzilla Is the Right Choice for Crypto Advertising

Coinzilla was built specifically for the crypto and fintech industries, which gives it a significant edge over general ad networks that are trying to retrofit their policies to keep up with evolving regulations.  

Unlike major platforms that often apply blanket bans, inconsistent approvals, or have a limited understanding of crypto-specific needs, Coinzilla is structured around compliance, performance, and relevance. 

The platform works exclusively with advertisers and publishers in the cryptocurrency space, ensuring that every campaign complies with applicable advertising regulations, including MiCA in the EU, FCA rules in the UK, and local frameworks in the US, UAE, Singapore, and beyond. At Coinzilla, all advertisers and publishers undergo a thorough vetting process. 

With a clear, policy-driven approach and years of experience navigating crypto regulations, Coinzilla is a partner that understands the legal landscape and helps advertisers stay ahead of it. 

Common Global Requirements

• DO NOT claim that crypto assets are risk-free or guaranteed to be appreciated in value. 
• DO NOT target individuals who lack financial literacy or those identified as vulnerable consumers. 
• DO NOT use misleading visuals, testimonials, or celebrity endorsements that imply credibility or guaranteed results. 
• DO NOT advertise crypto assets as substitutes for traditional savings, pensions, or insurance products. 
• DO NOT omit clear risk warnings about volatility, loss of capital, or lack of investor protection. 
• DO NOT use language suggesting quick profits, such as “get rich fast”, “double your money”, or “limited-time opportunity.” 
• DO NOT promote crypto assets without disclosing your relationship to the issuer, exchange, or platform (e.g., sponsorships or affiliate links). 
• DO NOT use advertising content that suggests the issuer or promoter is licensed, regulated, or approved in a way that is inaccurate or misleading.  
• DO NOT use influencers or affiliates who fail to disclose paid partnerships or promotional agreements.
• DO NOT present forward-looking statements (like future performance) as facts or promises. 
• DO NOT encourage credit-financed crypto purchases or imply that borrowing to invest is a safe strategy. 
• DO NOT fail to include the required statement that the marketing communication is not approved by a competent national authority (where that must be stated) when such a rule applies. 

Final Word 

The global crypto advertising landscape is defined by compliance. From the explicit bans in China to the detailed financial promotion rules in the UK, simply having a great crypto product is no longer enough; you need a regulatory roadmap.   

Navigating this complex landscape (MiCA, GENIUS Act, FCA rules, and platform policies) is crucial to avoiding multimillion-dollar fines, criminal charges, and market bans.   

Choose partners and platforms that are built for this complexity, rather than merely adapting to it.   

Ready to launch compliant campaigns worldwide? Sign up to Coinzilla now!