Bogdan Cretu “As AI reshapes digital discovery, crypto users are spending more time on trusted platforms where they track markets and make investment decisions. Expanding to the CoinMarketCap App allows advertisers to reach this high-intent audience in one of the industry’s most trusted mobile environments,” said Raluca Angheluș, Head of Sales at Coinzilla.
Coinzilla announced the expansion of its premium advertising network to the CoinMarketCap App, giving advertisers access to one of the crypto industry’s most trusted mobile ecosystems while strengthening its commitment to premium, transparent Web3 advertising.
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Web Traffic Is Shrinking, But App Audiences Are Not
Digital advertising has always followed user behavior, and Coinzilla continues to evolve alongside those shifts.
According to Chartbeat data, Google search referrals declined by 33% globally between November 2024 and November 2025, while zero-click searches reached 69% according to Similarweb data. Google AI Mode now answers up to 93% of certain queries without directing users to external websites.
As AI-generated answers reduce visits to traditional websites, advertisers have fewer opportunities to build awareness through search-driven discovery alone.
Crypto users, however, continue to spend significant time engaging with market data. The difference is where they choose to do it. Rather than relying on search engines for prices or project information, they increasingly turn to dedicated platforms to monitor markets, manage portfolios, and evaluate investment opportunities in real time.
That shift makes trusted crypto apps an increasingly valuable channel for brands looking to stay visible where user attention naturally exists.
App Inventory Operates Outside the AI Search Funnel
Trusted apps are destination platforms. Users open them intentionally, often several times a day, to track markets, monitor portfolios, and stay informed.
For Coinzilla advertisers, this creates a different kind of opportunity. Campaigns appear alongside live market activity rather than static content, reaching users as they actively research digital assets and make investment decisions. Because users remain logged across multiple sessions, brands benefit from more consistent visibility throughout the customer journey.
Perhaps even more importantly, app inventory exists outside the AI search funnel.
While AI assistants can summarize articles or answer informational queries, they cannot replace the experience of tracking a portfolio, monitoring price movements, or managing a personalized watchlist. These are activities that require direct engagement with the platform, making trusted crypto apps increasingly valuable for advertisers looking to reach audiences with genuine investment intent.
“Premium inventory is no longer just about where an ad appears. It is about the quality of the audience and the context in which brands are seen. Trusted apps consistently attract users with a clear purpose, allowing advertisers to connect with them at moments that are far more meaningful than a typical website visit,” said Raluca Angheluș.
Coinzilla’s Strategy: The CoinMarketCap App
This shift toward trusted destination platforms aligns with Coinzilla’s long-term strategy of expanding premium advertising opportunities beyond traditional websites.
The CoinMarketCap App represents one of the strongest environments for reaching engaged crypto users. Millions of people use the app daily to follow more than 35,000 cryptocurrencies, build watchlists, monitor portfolios, and research projects throughout their investment journey.
For advertisers, this creates opportunities that extend well beyond brand awareness.
Brands can reach active traders during exchange listing campaigns, introduce new token launches to highly engaged audiences, acquire wallet users while they research digital assets, and strengthen their presence alongside one of the crypto industry’s most recognized platforms.
Campaigns launched through Coinzilla also benefit from appearing in a trusted, brand-safe environment where users actively seek reliable market information, helping advertisers build both visibility and credibility at moments that influence investment decisions.
“We believe the future of crypto advertising will be shaped by strong publisher partnerships and premium environments that users trust. Expanding to the CoinMarketCap App allows us to offer stronger context, brand safety, and meaningful engagement throughout the user journey,” said Raluca.
As demand for premium mobile inventory continues to grow, early adopters can diversify beyond traditional web campaigns while securing access to one of the crypto ecosystem’s most engaged audiences.
About CoinMarketCap
CoinMarketCap is the world’s most referenced price-tracking website for cryptoassets. Used by over 170 million monthly visitors, it provides real-time data, charts, and market capitalizations for more than 35,000 cryptocurrencies. Since its founding in 2013 and acquisition by Binance in 2020, CoinMarketCap has become the industry’s primary destination for traders, investors, and researchers tracking digital asset markets across the web and mobile.
